UD Trucks’ Mourad Hedna: “30% MEENA region growth in 2021 is remarkable”

Launches of both the new Croner and Quester help Japanese truck-maker helps boost sales in most markets in the region

UD Trucks has revealed that is sales in the MEENA (Middle East, East and North Africa) region soared by 30% in 2021.

In a statement, the Japanese commercial vehicle maker said the improvement continued an upwards trend for a brand which had experienced 6% growth in the previous year.

The uptick in performance saw sales boosted in most markets, including Saudi Arabia, the United Arab Emirates, Qatar, Pakistan and a number of countries in East Africa.

Leading the way was UD Trucks’ flagship market, Bahrain, which saw an increase of around 40%, reinforcing the brand’s number one status in the country.

The brand also saw an increase in sales by about 30% in Qatar. Sales also grew in Saudi Arabia, which is UD Trucks’ biggest market by volume, by 24%. The UAE, which hosted the regional launch of the brand’s Euro 5 models at the end of 2021, registered an increase of 22% compared to 2020.

Elsewhere, UD Trucks added that: “It earned positive traction in Pakistan where it enjoyed an impressive year. Similarly, the brand registered significant growth in East Africa in 2021, where a number of strategic deals for both heavy-duty and medium-duty trucks were signed off, despite the challenging business climate.”

According to UD Trucks, the growth came as a result of a “fantastic collaboration and coordinated effort” by UD Trucks and its partners throughout the region and their joint focus on supporting UD customers. The brand’s well-built and robust products, the introduction of the Euro 5 range and upgrades to the Euro 3 line-up, a strong retail network and partnerships, and the impact of its ‘Better Life’ strategy, have all played significant roles in the company’s success, the company claimed.

“The resilience our brand showed in 2020, built around a consistent and comprehensive strategy and supported by our strong regional partners, provided a solid platform for us to build on in 2021,” remarked Mourad Hedna, president, UD Trucks MEENA. “Registering about a 30% sales increase in one year is a remarkable feat. I am grateful to the UD Trucks MEENA team, our customers, partners, and stakeholders throughout the region for their hard work and dedication. Together, we look forward to another positive year as we continue on our path to become a sustainability leader.”

UD Trucks’ widest-ever range, which covers almost all segments in the heavy-duty and medium-duty truck sector, and the nature of the brand’s product portfolio have also been crucial factors in this growth. The range has been developed to meet the market’s needs by covering all key segments in the industry. UD Trucks’ focus of launching new trucks that will enhance profitability for customers by lowering the total cost of ownership has also been crucial, said the company.

An important factor in the Japanese brand’s expansion has been the introduction of upgraded Euro 3 models as well as the brand’s new Euro 5 range of its popular Quester and Croner trucks. The launch of the Euro 5 models is a result of UD Trucks’ strategic vision and objective to ensure peace-of-mind for its customers by allowing them to better prepare for running more environmentally-friendly fleets as new regulations are introduced across the fast-developing region. The new range reduces NOx emissions by about 43 percent compared to Euro 4 models, while providing an enhanced driving experience and safety. The upgrades to the Euro 3 trucks are centred around creating a more driver-centric experience. They receive similar upgrades to the Euro 5 range, including a new instrument cluster, the ESCOT automated manual transmission, body builder module and the UD Trucks Telematics Services.

Another factor in the brand’s growth is its exceptional regional retail network. Their commitment to providing and delivering the highest quality customer service and aftersales support is supported by comprehensive warranty offers and readily available spare parts, which prioritise the smooth operation of customers’ businesses. UD Trucks’ Telematics services allow its customers and retail partners to follow the trucks’ performances over time, creating a closer relationship with the brand’s customers.

2021 was also the year that saw UD Trucks implement its ‘Better Life’ strategy. The strategy has allowed the truck brand to demonstrate its commitment to providing sustainable logistics solutions and to delivering a better life for both people and the planet. This strategy reflects UD Trucks’ objective to becoming a Japanese leader of sustainability in the industry.


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