UD Trucks/Al Masaood: Gulf Ready Mix deal a ‘breakthrough’ in Abu Dhabi

“We have been able to penetrate new segments that were previously only dominated by European manufacturers,” says UD Trucks’ Mourad Hedna

UD Trucks and its Abu Dhabi importer Al Masaood Commercial Vehicles and Equipment have hailed the sale of eight units of the Quester CGE 420 to Gulf Ready Mix LLC (GRM) as a breakthrough in their attempts to break the dominance of European trucks in the local construction market.

The 8X4 truck is equipped with concrete mixer with a capacity of 12 cbm and is described as the first in a new generation of UD Trucks specifically developed for the world of heavy-duty transportation.

The agreement is a significant milestone for Al Masaood and UD Trucks, as it formally marks their strong entry into the booming local construction segment, the firms said in a statement.

It is also the first deal by Al Masaood that involves one of the “toughest superstructures in construction field”.

“The deal reflects the local market’s robust trust in Al Masaood’s ability to deliver high-performing products and holistic solutions according to global standards,” said Mohamed El Zeftawi, general manager, Al Masaood Commercial Vehicles and Equipment Division. “It confirms our commitment at Al Masaood, together with our partners at UD Trucks, to support customers in ‘Going the Extra Mile’ as we always promise.

“We thank GRM for its confidence in us and for the opportunity to provide the company with eight Quester units to support its strategic growth plans in the UAE and the region.”

Al Masaood Commercial Vehicles and Equipment’s team conducted detailed studies into GRM’s technical and commercial aspects as part of the deal. It also provided training on how to maintain the trucks in optimal condition and performance.

GRM is also using a telematics system to monitor the fleet through easy monitoring and tracking of the vehicles.

Al Masaood Commercial Vehicles and Equipment’s spare parts department will also be “on hand to guarantee and secure the availability of parts, whenever and wherever they are required”.

“Closing the deal with Al Masaood CV&E and UD Trucks has been a positive experience for us. We have total confidence in the capabilities of the new trucks and Al Masaood’ s continuing support,” said Eng. Ahmed El Hadidy, general manager, GRM. “Since its establishment in 1998, GRM has been deploying the latest production technology in line with the highest quality standards. This collaboration is vital to our goal to expand our presence in the region as one of the fastest-growing providers of ready-mix concrete.”

Mourad Hedna, President of UD Trucks Middle East, East and North Africa noted that “Since the introduction of the New Quester reaching to 46 Ton GVW on 8X4 chassis back in 2016, we have been able to penetrate new segments that were previously only dominated by European manufacturers.

“The Middle East conditions are tough and very demanding with various rugged terrains and high temperatures and payloads. Consequently, before the launch of these models, we tested them in real conditions for over a year in Qatar to ensure the new trucks meet the needs of our customers. Today we are honored to have our partner in Abu Dhabi, Al Masaood deliver 8 units of the Quester – CGE420 – 8×4 equipped with 12 CBM concrete mixers to GRM.”


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