Jotun pioneers dust-resistant exterior finishes

New paints can better protect homes and buildings from UV damage resulting from harsh climates

Jotun Paints UAE has introduced two innovations to its ‘Jotashield’ range of premium, high-quality exterior paints –  Eterna and Kanva – which offer long-lasting protection and advanced colour performance properties.

Developed regionally by the brand’s Research & Development (R&D) team, the paints have been formulated for durability and dust resistance to protect homes and buildings from damage caused by the region’s harsh climate.

Based on the latest market needs and trends, Jotun said these paints are available as smooth and textured finishes to reflect customers’ aesthetic styles and preferences.

Each finish blocks dust particles from penetrating the paint surface, better protecting exterior walls against weathering and fading and reducing the need for regular maintenance.

Jotashield Decor Traditional Tex range. (For illustration purposes only)

The smooth finish, Jotashield Eterna, has been tested with superior binder technology and weather-stable pigments that create long-lasting exterior wall finshing. Designed to stay cleaner for longer with highly-resistant, washable properties, and pioneering anti-dust technology, Eterna is available in over 500 colours.

The paint’s ageing is reduced by fighting the free radicals generated by the extreme effects of UV exposure. Eterna has received 15 quality assurance certifications from global third-party labs, including C02 diffusion, QUV accelerated weathering, water permeability, and salt spray testing.

Jotashield Kanva is the paint manufacturer’s first heavy textured premium exterior finish which offers a range of prominent surface design capabilities, in addition to instant colour-tinting options in over 100 colours across Jotun stores.

Developed with a one-coat application, reducing on-site costs, the paint’s washability also ensures that dust build-up is cleaned off the surface effectively, resulting in textures that stand out, stay vibrant and allow far longer durability.

On the launch, Christian Omvik, Regional Category Manager, Jotun MEIA, said: “When a specific challenge arises in our market, we set out to find a solution. Through our regional headquarters in the UAE, we can stay connected to our region’s markets and quickly respond to evolving local market trends with pioneering products – Jotashield Eterna and Kanva are examples of just that. As an industry pioneer, Jotun constantly works to strengthen its entire product portfolio by combining the best quality with constant innovation and creativity.”

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