Jotun Paints sets growth targets for UAE market
Paint manufacturer and supplier plants to consolidate its market presence
Global paint manufacturer and supplier Jotun has announced plans to ‘consolidate’ its market presence in the UAE.
Measures under the ‘Closer to Consumer’ initiative, include new packaging for the Jotashield range and the introduction of two new products – ‘Fenomastic Stain Resistant’ and ‘Fenomastic Hygiene. – ahead of a predicted growth drive in the UAE’s decorative paints segment.
“These are very exciting times for the UAE’s paint markets with forecasts of continuous growth in the next few years,” commented regional marketing director for Jotun Paints, Olav Ramstad.
‘Fenomastic Stain Resistant’ is a premium interior wall paint allows users to remove difficult stains, which includes fingerprints and shoe marks, without affecting the paint and making it still look like new. The ‘Fenomastic Hygiene’ is a superior quality paint that offers resistance against bacteria and fungi growing on highly humid and wet areas like kitchens, bathrooms, hospitals, etc.
“To help capitalize on this growth, we have launched new products utilizing the latest technology and innovations–giving us the confidence of maintaining our leadership in the region’s thriving paint market. In addition, we have also launched our new ‘Closer to Consumer’ strategy, which reflects our goal of reinforcing our ties with both consumers and partners,” Ramstad continued.
“All of these developments aim at providing added value while also giving us unique competitive advantages for our range of products,” he concluded.
