The impact of paint
Jotun Paints Abu Dhabi’s Svein Johan Stub on how paint can enhance construction value
In the dynamic realm of the UAE’s construction industry, strategic decisions in property enhancement emerge as a top priority. Amidst various factors influencing construction value, paints often remain an underestimated element. Quality paint is an integral component in construction that transcends mere aesthetics to substantially contribute to property valuations.
Transforming Exterior Aesthetics into Construction Value
Having engaged in a plethora of projects with Jotun, it is understood that colour selection extends beyond personal preference and emerges as a strategic decision influencing the perceived value of a property. In a competitive market like the UAE where first impressions carry immense weight, the exterior paint of a structure not only enhances architectural features but also effectively communicates durability and modernity.
Properties with well-chosen exterior colours have shown a notable increase in perceived value, attracting a broader range of potential buyers and quickening the sales process. At times property developers can leverage the brand positioning built from the painting of one project to build on its success and construct additional properties that are painted in a similar style, thus creating its own brand identity and increasing its value from the paint design and matching colours.
Colour Psychology between Interior and Exterior Spaces
A vital consideration for designers in construction projects is the general ambiance of the structure crafted by the paint colours. Leading paint brands recognise that the strategic deployment of colour psychology establishes visually pleasing connections between interior and exterior spaces, ensuring a seamless transition that appeals to potential stakeholders. For example, the subtle influence of earthy tones or neutral hues contributes to an overall calming effect, making spaces more inviting and desirable. In this regard, homes with well-coordinated interior and exterior colour schemes can witness a reduction in the time spent on the market, due to increased demand and value.
Spaciousness through Colour
Creating a sense of spaciousness is integral to maximising construction value as buyers are generally more willing to pay more for larger spaces or the perspective of spaciousness. In this regard, paints advocating for white and light neutral tones prevent spaces from appearing cluttered and help areas look more open and airier. Paint colour choices like this can increase value through perspectives of spaciousness and provide future occupants the flexibility to personalise their rooms with a relatively adaptable paint colour. Such hues align with trends of property buyers seeking homes that exude a sense of freedom and openness. Moreover, properties with strategically chosen colours that highlight spaciousness may have a faster sale rate compared to those that don’t.
Building Structural Resilience through Paint
In the UAE’s hot climate, durability is non-negotiable in the construction equation. Innovative paint solutions from credible brands offer a range of external coats designed to withstand the region’s harsh conditions. Light colours such as white, beige, or grey provide a contemporary aesthetic and contribute to reducing heat absorption, enhancing the longevity of structures.
Svein Johan Stub, General Manager, Jotun Paints Abu Dhabi.
Textured paints with features like crack bridging further exemplify the commitment to longevity and low maintenance, thereby helping construction build value through improved durability from specialised paints. It can also often happen that one does not associate beauty with protection, where homeowners or property buyers might assume that one is exclusive to the other. Hence, developers must choose paints that can do both to add to the property value by relieving homeowners’ concerns of aesthetics along with durability.
Navigating Local Regulations
Navigating local regulations is an essential aspect of any construction project in the UAE. By aligning with local guidelines and paint colour codes, properties become less prone to maintenance from mediocre compliance and present ready opportunities for potential buyers to purchase. This foresight alleviates concerns of additional paint jobs thereby positioning painted structures as hassle-free investments. Compliance with local regulations can reduce the likelihood of negotiations related to exterior appearance, contributing to a smoother sales process ultimately increasing the value of the property.
Meeting Certification Standards
Innovative paints can also help achieve building certifications that improve the overall positioning and construction value. For example, using certified paints that exceed benchmark standards can not only meet proven performance criteria and increase the building’s reputation as an innovative structure, but also contribute towards meeting green building standards – which if achieved, can increase the property’s value due to increased energy efficiency and durability.
In conclusion, as the UAE’s construction industry continues to evolve, innovative paint solutions stand as pivotal players in elevating construction value. Through strategic colour choices, durability considerations, and compliance with local regulations, paint contributes to the long-term viability and attractiveness of properties in the competitive marketplace. For B2B and B2C stakeholders, embracing innovative paint solutions ensures that construction projects not only meet industry standards but exceed expectations, setting new benchmarks for excellence and added value in the vibrant construction landscape of the UAE.
