Shell secures Abu Dhabi distribution deal

Agreement makes United Motors & Heavy Equipment as a distributor to Shell’s portfolio of industrial lubricants in Abu Dhabi and Al Ain

Shell Markets Middle East Limited (Shell) has secured an agreement with United Motors & Heavy Equipment (UMHE), a subsidiary of Darwish Bin Ahmed & Sons Group – one of the leading civil engineering and building construction contractors in the UAE, to bring its industrial lubricants’ products to Abu Dhabi and Al Ain.

As part of the agreement Shell will supply UMHE its top-quality lubricants products and solutions, catering to a diverse portfolio of industries ranging from industrial to manufacturing, oil & gas, construction, and power.

The signing ceremony was attended by Ali Al Janabi, Country Chairman of Shell Group of Companies in the UAE, Haytham Yehia, General Manager of Shell Middle East, Abdulla Darwish Alketbi, Group Managing Director Darwish Bin Ahmed & Sons Group and Afaf Al Kontar, Chief Operating Officer, UMHE.

“We are proud to partner with United Motors & Heavy Equipment as we look to expand our value proposition in the UAE’s capital and serve our customers efficiently and effectively,” said Haytham Yehia, general manager, Shell Middle East. “This partnership will allow us to meet the increasing demand for high quality lubricants and enhance product accessibility for our growing customer-base. We are confident that our partnership will further strengthen the availability of our premium quality products, and enable our customers to enhance efficiencies of their operations.”

Abdulla Darwish Alketbi, Group Managing Director, Darwish Bin Ahmed & Sons Group added: “Shell is the number one global supplier of lubricants, and we are excited to kick-off this partnership as their official distributor in Abu Dhabi and Al Ain. Through this partnership, we will now have access to distribute a high-quality product portfolio from Shell’s lubricants, which we are confident, will further enhance our distribution efforts in this market.”

With Shell’s global expertise and UMHE’s strong local conglomerate footprint in the business-to-business industry, the partnership will play an integral role in bringing world-class products to the UAE’s capital, further enhancing Abu Dhabi and Al Ain’s lubricants sector ranging from oil & gas to industrials and manufacturing, said the firm in a statement.

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