Machinery

Mycrane announces regional launch with new franchisee appointments

World’s first B2B crane sector digital platform of its kind expands into UAE, Oman, Kazakhstan and Uzbekistan

Mycrane, a new digital platform for the search and selection of cranes, has announced an expansion of its footprint in the Middle East with the appointment of four new franchisees on the sidelines of the Big 5 construction trade show in Dubai earlier this week.

The partnerships announced by Mycrane mark the launch of its operations in the key markets of the UAE, Oman, Kazakhstan and Uzbekistan. The digital platform, billed as the world’s first of its kind for the cranes sector, also announced the opening of its offices in Dubai, Muscat, Nur-Sultan and Tashkent.

The global business-to-business (B2B) platform – accessed at www.my-crane.com – simplifies the process of crane rental procurement, allowing users to submit details of their lifting requirements in order to receive personalised quotes from a range of registered crane providers. It is already operational in Russia, and has been developed by Andrei Geikalo, a former commercial director at heavy lift specialist Mammoet.

According to a statement from Mycrane, customers of the platform can simply and quickly request a crawler, mobile or tower crane without having to rely on manual processes, such as calling suppliers or making multiple offline requests. The service, operated in countries around the world by a network of local franchisees supported by Mycrane’s head office team in Dubai, offers cranes with a capacity of 6-750t.

Mycrane adds that it draws from its management team’s experience in the industry to provide a carefully designed platform that ensure ease of use, with the quotes generated directly comparable. Registration is free for both users and equipment rental companies.

“The confirmation of four franchisees so soon after our launch is a testament to the strength of the Mycrane concept,” said Geikalo.

“Our new partners share our passion for changing the way the crane rental business works, and we would now be happy to hear from other entrepreneurs who may be interested in operating Mycrane in their home country.”

Besides the lifting services search, Mycrane offers a number of other tools for the crane industry, including a “Marketplace” to advertise used equipment, rigging equipment, spare parts and auxiliaries, plus career vacancies. It also has a news section for users to stay up to date with the latest industry developments, while in-house support services, such as engineering and legal consultancy, are also available.

Support services, such as engineering for heavy lift projects, are offered on a truly independent basis, meaning clients are presented with a full range of solutions, service providers from the whole of the market, and the most cost-effective solution.

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