Terex Cranes appoints new sales head for Europe and Middle East

Thomas Schramm rejoins company as regional VP for sales and product support


Thomas Schramm has been appointed by Terex Cranes as its new vice president, sales and product support, for its EMEAR business region.

Schramm began his career in the crane industry with Demag in 1987 and held sales positions throughout his career at Demag and Terex, including director of international sales, before leaving to pursue other interests in 2010, the company said in a statement, adding that it was happy to welcome Schramm back to the Terex fold.

In his new role, Schramm will drive the sales and product support strategy and lead team members in Europe and the Middle East for Terex and Demag branded mobile and crawler crane models. Additionally, he will act as a Demag brand ambassador globally, Terex added.

“We are excited to welcome back Thomas to the Terex Cranes team. His experience and reputation in the crane industry will help us to continue our mission of regaining industry leadership and becoming the most customer-responsive company in the crane industry,” said Steve Filipov, president of Terex Cranes. “His extensive knowledge of Demag all-terrain and crawler crane models makes him the perfect candidate to act as the brand’s global ambassador for large global accounts to create value and help advance their success and profitability.”

Speaking about his new role, Schramm said: “Terex has implemented a number of positive changes and improvements. These efforts and the company’s long-term commitment to the crane business through investment in new product development, quality and product support make me excited to rejoin the team. I will be proud to add and contribute to this growth by driving customer satisfaction in our products and services, and making Terex and Demag cranes successful investments for our customers.”

With Schramm’s return to Terex, Carsten von der Geest has taken the role of vice president of Global Commercial Operations and Global Used Equipment, said Terex. In this new position, von der Geest will drive ongoing activities and process improvements across Terex’s commercial organisations globally and lead global used equipment efforts.

“Thomas and Carsten are the right team for leading crane sales and creating more efficient internal processes. They will help to advance our objectives of streamlining the business, delivering commercial excellence and regaining our industry leadership position,” added Filipov. “Carsten knows what our customers need to succeed in the field and has in-depth working knowledge of our global commercial operations. He is the perfect placement for leading our efforts to improve customer relations, manage our pricing and pipeline, and make Terex Cranes easier to do business with.”

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