‘Collective Trojena’ set to be ultimate GenNext hub
The hospitality concept will offer year-round adventure opportunities at Neom
Outdoor experiential hospitality company Collective Retreats has reached an agreement with Neom, to open a next-generation, ultra-sustainable retreat in Trojena, the snow-capped mountain destination located in Saudi Arabia’s northwestern region.
The retreat will feature approximately 60 open-air guest rooms and meeting space concepts, as well as water features, communal campfires and culinary experiences, projecting the essence of the Collective Retreats brand while showcasing a unique blend of natural and developed landscapes.
Slated for launch in the start of 2026, ‘Collective Trojena’ will re-imagine the outdoor hospitality experience – offering guests unprecedented access to discover and explore the region’s spectacular beauty. It is located 50km from the Gulf of Aqaba, the statement said.
In early March 2022, Trojena was first unveiled by His Royal Highness Mohammed bin Salman, Saudi Arabia’s Crown Prince and Chairman of the Neom Company Board of Directors and, in late October 2022, Hotel Development inked a deal with Ennismore to open two hotels in Trojena.
Collective Trojena will also offer direct access to the development’s full array of year-round and world-class outdoor activities, including skiing and snowboarding, high altitude training, paragliding, mountain biking, hiking, and water sports as well as culture-forward programming around film, art, music, and food.
On its new venture, Collective Retreats’ CEO and Founder Peter Mack said: “We founded Collective Retreats with the singular goal of changing the way people travel. We want travellers to see the world with renewed curiosity and a greater appreciation for conservation of the extraordinary natural beauty that surrounds us. Trojena provides the ultimate backdrop to achieve this mission in ways we never imagined. In addition to giving a global audience a new perspective on this spectacular mountain setting, we are committed to demonstrating that luxury travel should not be extractive and it’s possible to both preserve the environment and deliver extraordinary guest experiences.”
Set within Neom, Trojena is said to be paving the way for the next frontier in sustainability by powering the mountain destination with a combination of solar and wind energy, while developing technology in water desalination and brine processing to achieve a zero waste residual.
In mid January 2023, General Hotel Management said it would manage the Trojena resort.