HRH Mohammed bin Salman unveils new mountain tourism project in Neom

Trojena expects to attract 700,000 visitors and 7,000 permanent residents to live in Trojena and its adjacent residential districts by 2030

A new global mountain tourism destination has been unveiled by His Royal Highness Mohammed bin Salman, Saudi Arabia’s Crown Prince and Chairman of the Neom Company Board of Directors. ‘Trojena’ is part of Neom’s plan and strategy to developing the tourism sector in the region. The project is set for completion by 2026.

Trojena is situated in the centre of Neom, 50km from the Gulf of Aqaba coast, in a region that is said to be characterised by a mountain range with the highest peaks in Saudi Arabia at approximately 2,600m above sea level. The region boasts clean air, beautiful landscapes and climatic diversity, where temperatures drop below zero in winter, while the average temperature throughout the year remains 10-degrees Celsius lower than other cities across the region, a statement from Neom said.

Explaining the project, the Crown Prince noted, “Trojena will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment.”

“Trojena will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity.

“This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification, while still preserving its natural resources for future generations,” he added.

The tourism and hospitality project is to feature unique and innovative architecture, where the landscapes of Neom mountains coexist in harmony with the tourist sites developed within them, offering a new and unprecedented tourism experience that reflects the future of living, working and entertainment in Neom, said the statement.

The year-round tourist destination will consist of facilities such as a ski village, ultra-luxury family and wellness resorts, a wide range of retail stores and restaurants, in addition to sports activities, including a ski slope, watersports and mountain biking, as well as an interactive nature reserve, Neom noted.

To enrich the lives and enhance the well-being of residents and visitors, the development will feature sports, art, music, cultural festivals and a slew of recreational activities. Trojena expects to attract 700,000 visitors and 7,000 permanent residents to live in Trojena and its residential districts by 2030.

Neom CEO Nadhmi Al-Nasr stated, “Trojena represents Neom’s values and bold plans as a land where nature and innovative technologies come together to form a unique global experience. This new development is a major contribution to achieving Neom’s long-term ambitions by adhering to the principles of sustainability and utilising state-of-the-art technology and engineering, across various disciplines, to make Neom an all-round and attractive world-class destination.”

Trojena will be made up of six districts: Gateway, Discover, Valley, Explore, Relax and Fun, all of which are designed to offer activities catering to a variety of tastes and needs. It will be developed according to architectural specifications that consider environmental sustainability, preservation of all living organisms and nature.

All construction activity will adhere to Neom’s strict environmental principles, which include a commitment to minimise disruption to the local ecology and to ensure long-term sustainability, the statement pointed out.

Trojena will act as a major catalyst for economic growth and diversification in Saudi Arabia, Neom said. In line with Vision 2030’s goals, it will create more than 10,000 jobs and add SR3bn to the Kingdom’s GDP by 2030.

Neom’s latest development is vital to achieve what Saudi Arabia has envisioned for the future of the Kingdom by unlocking new sectors, building a vibrant society full of innovation and promoting economic prosperity, the statement concluded.


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