Amira Sajwani launches PRYPTO to deliver holistic real estate experience

The portal features a dedicated dashboard, instant approvals, and commissions will be disbursed through the portal itself creating a win-win for both customers and agents

UAE businesswoman and entrepreneur Amira Sajwani plans to create a new style of property portal, with the launch of Prypto – a proptech startup that aims to bring buyers, investors, homeowners and agents together to enjoy the real estate experience. It will provide services for mortgage; equity release; buyouts; rent now pay later (RNPL); fractional ownership – and a variety of other user-friendly concepts.

This aims to be an ecosystem that puts people first by simplifying the property ownership journey and ensuring benefit from personalised advice from experienced business development, sales and mortgage executives, the firm said.

Amira Sajwani is a graduate of University College London (UCL), where she majored in Project Management for Construction. She holds a Masters in Finance from the London School of Economics (LSE). She is the daughter of Hussain Sajwani, Founder of DAMAC Properties and is currently Managing Director, Sales & Development at DAMAC Properties.

In early October 2022, Knight Frank said prime residential values in Dubai were up by 88.8% and, later in the month, DAMAC said it would soon award the main works package for the Cavalli Tower project.

“There are so many layers to investing in real estate or purchasing your dream home. We adopt a customer-friendly and holistic approach, covering the gamut of processes related to buying property. With so many diverse developers, agents and mortgage providers in the market, a platform like Prypto will benefit all. I’m looking forward to servicing all industry players and customers. This will not be your typical proptech venture. Prypto is a tech ecosystem that will redefine the real estate experience for customers and agents alike,” she explained.

According to Sajwani, the team at the newly-launched startup brings to the table a collective experience that includes deliverables of more than $544.4mn in mortgages, 1,000+ satisfied buyers and 500+ pre approvals.

The fully-digital portal will feature a dedicated dashboard, instant approvals, and commissions will be disbursed through the portal itself, creating a win-win for both customers and agents alike. Sajwani aims to establish Prypto as the foremost proptech and property investment platform, with plans for large-scale expansion, both regionally and globally, the company stated.

Late in October 2022, AHS Properties added two new projects to its portfolio with a gross development value of $400mn.


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