Genie recognises Galadari Trucks and Heavy Equipment with dealer award in Dubai

Dealers were ranked on sales targets, market share, growth of parts sales, marketing collaboration and branding

Galadari Trucks and Heavy Equipment Co (GTHE), a subsidiary of Galadari Brothers, has won a bronze award from aerial equipment firm Genie for commendable performance in improving its sales, the company has announced.

In an award ceremony held at the Galadari Brothers headquarters in Dubai, Mohammed Galadari, Co-Chairman of Galadari Brothers, received the award from Sharbel Kordahi, Managing Director of Genie, in the presence of Mohamed Yahya Kazi Meeran, Group CEO and Director of Galadari Brothers; Samer Khalid, CEO of Heavy Equipment Division, Galadari Brothers; and Johan Gericke, Territory Sales Manager of Genie.

At the 2022 Construction Machinery Middle East Awards, the Genie Z- 45 FE Hybrid Articulated Boom Lift won an award in the ‘Access Equipment of the Year’ category.

Genie ranks its dealers based on several factors, including sales targets, market share, growth of parts sales, marketing collaboration and branding. Galadari Trucks and Heavy Equipment (GTHE) has been selling Genie’s products, including scissor lifts and boom lifts since 2021 when it signed a partnership with the manufacturer.

“Within the first 18 months they managed to improve our sales in the UAE, our market share and the services that were provided. It came in the time of the pandemic when the supply chain was disrupted and there were multiple delays. So, it is a fantastic job by Galadari Brothers,” said Sharbel Kordahi, Managing Director of Genie.

In June 2022, Genie said it was bringing its new hydraulic oil containment system to global markets.

According to Mohammed Galadari, Co-chairman of Galadari Brothers, the award was recognition of the hard work the company has put in since becoming a dealer for Genie.

“We signed the contract with Genie at a time when the whole world was struggling with the COVID-19 pandemic and other issues. However, with our commitment and hard work, we were able to increase the market shares of the company considerably,” he concluded.

In July, Dayim Equipment Rental said it would operate a fleet facility for the AMAALA and Red Sea Project, which comprises machinery from Genie and Zoomlion.

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