Al Huzaifa launches its newest concept, the Design Studio

Bespoke interior design firm opens new showroom is located in the Wasl district of Dubai to provides end-to-end solutions

UAE luxury decor brand, Al Huzaifa, has launched its newest design concept, the Design Studio,

Intended to “redefine the custom-furniture creation experience”, the new showroom is located in the Wasl district of Dubai, and provides end-to-end interior design solutions.

Spread across 8,565 sq ft., the Design Studio features concept settings, walk-through mockups, and discussion rooms equipped with huge libraries of finishes, fabrics, materials, stone, veneers, custom wallpapers, woodwork treatments, and more. Each room within the studio presents an unusual combination of textures and materials put together to create aesthetically pleasing life-size features that could be a part of any home decor –  a spectacular setting for a fascinating journey of ideas and possibilities.

“Pushing boundaries with unique design elements, mastery in furniture and interiors, and an ever-curious and unfettered approach to innovation, creativity is at the heart of the Design Studio’s DNA,” said Al Huzaifa in a statement.

The Al Huzaifa Design Studio is focused on co-creation, it added: “Beginning with an initial conversation where ideas are sparked and mood boards are shared, the real magic begins. Once everything from the look and feel is finalised, the dream comes to life, with the sourcing, crafting and installation powerhouses swinging into action to ensure a clean and effortless transformation that leaves customers with nothing but delight.”

The Design Studio is backed by a manufacturing and fabrication set-up whose repertoire covers woodwork, metalwork and glass joined with advanced machines

With the majority of the bespoke pieces being manufactured at the brand’s own 40,046 sqft. factory in the UAE, the brand is also determined to partner with pioneering experts from all around the world – as well as provide smart systems and remote controls to technology-enabled improvements in installation, Al Huzaifa said.

“Since its inception in 1976, Al Huzaifa has provided its customers with the best quality and high-end ranges that are perfectly crafted to create a luxurious home sanctuary,” said Irfan Porbanderwalla, chief transformation officer, Al Huzaifa, adding that the launch of the Design Studio is a natural evolution of the brand’s offering.

“With a design department nestled within the brand’s showroom in Al Wasl, the brand offered personalised customer service, providing bespoke services through upholstery, custom wallpapers and curtains. As the love for bespoke services grew and the brand’s clientele base expanded, the brand saw an imperative need to scale up its offering through a unique and ultra-specialised service that answers the community’s need for specific sizes, larger pieces, and distinctive tastes,” said Porbanderwalla.

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