Upward trajectory
Big Project ME talks to Horton Interiors’ Abdelmouamine Bougandoura about how the firm has performed over the last two years, market trends, and its aspirations for the future
Earlier this year, in August, Horton Interiors announced that Abdelmouamine Bougandoura had been elevated to Managing Director of the company. Previously serving as Operations Director, Bougandoura’s promotion was said to have been in recognition of his leadership and proven track record in managing design and fit-out projects that consistently met and exceeded client expectations.
Since it was established over a decade ago in Dubai, the firm has grown consistently and has secured a reputation as being a trusted design and build partner for clients across sectors. Here, Big Project Middle East talks to Bougandoura about the firm’s business and operations, interior design and fit-out trends, and its future plans.
Share an overview of Horton Interiors’ business and its capabilities in terms of interior fit-out
Established in Dubai in 2012, Horton Interiors offers a full-service approach by integrating comprehensive interior design, design and build, and fit-out capabilities under one roof, streamlining the project delivery process to make our clients’ lives easier. Our in-house team consists of experienced interior designers, technical experts, and project managers who handle projects from start to finish, blending creativity with quality to meet the highest standards.
We have extensive capabilities, including interior design, MEP design, CAD, BIM, project planning, cost management, approval management, and construction management. This allows us to maintain complete operational control, ensuring flexibility, seamless coordination, and improved efficiency across all projects.
We are proud to work with high-profile clients such as Omniyat, Gensler, Mohammed Bin Rashid University, and Amanat Holdings, delivering spaces that not only look exceptional but also enhance operational efficiency and align with our clients’ business and sustainability goals.
How has your business fared over the last couple of years?
Over the past 24 months, Horton Interiors has experienced steady growth despite market challenges. The company has seen a revenue increase of over 20%, largely driven by repeat business and strong word-of-mouth referrals. Additionally, employee growth has expanded by 40%, reflecting their commitment to scaling operations and meeting increased demand.
What are your plans for growth over the next twelve months? What’s on the table for Horton Interiors?
The next twelve months promises to be a transformative period for Horton Interiors. We are preparing to move into larger premises as we outgrow our current space, a clear sign of our expanding operations. Alongside this, we are excited to introduce a new service offering that will enhance our market presence. Our growth strategy also includes geographic expansion and diversifying into new sectors, with plans to increase headcount to support these initiatives. This comprehensive approach will ensure we continue to strengthen our position in the industry.
What are some of the current opportunities you see in the UAE marketplace, and how do you plan to capitalise on them?
The UAE’s emphasis on sustainability and flexible workspaces presents significant opportunities for us. With our established reputation for delivering high-quality fit-outs, we plan to capitalise on these trends by expanding our sustainable offerings and focusing on office redesigns that cater to hybrid working models. As the market moves toward more eco-conscious solutions, our approach of blending creative design with functional outcomes positions us well to meet growing demand.
What are some of the challenges your company faced recently and how are you addressing them?
Like many companies in the industry, we are navigating challenges such as supply chain disruptions and rising material costs. To address these, we’ve bolstered our relationships with local suppliers, ensuring consistent access to the high-quality materials our clients expect while also supporting the local economy. Additionally, we’ve invested in advanced project management tools, enabling us to closely monitor budgets and timelines, which helps minimise the impact of external pressures. This proactive approach allows us to maintain efficiency and deliver projects without compromising on quality or deadlines.
What are some of the key projects that Horton Interiors has delivered (across segments) in the 2023-2024 period?
During the 2023-2024 period, Horton Interiors delivered a variety of standout projects across different sectors, starting with key commercial fit-outs. One notable achievement was the regional headquarters of a multinational tech company, which showcased our capability in managing large-scale, high-profile projects. We also completed the full fit-out for Allsopp & Allsopp, beginning with their 36th-floor office and we have now been appointed for their 24th-floor expansion. Another significant project was The Bureau at Gold & Diamond Park, which led to us being awarded the contract for their new Downtown location.
In the F&B sector, we successfully completed the flagship outlet for a renowned brand in Dubai’s DIFC, further boosting our presence in this competitive market. Other major projects include the design and fit-out of Ramen’s HQ, 1903, as well as recent work for Watania Takaful and Efficio, all of which reinforce our reputation for delivering high-quality, tailored design solutions across a variety of industries.
How does Horton Interiors standout in the crowded marketspace? What is your USP and how do you maintain your edge over competitors?
Horton Interiors stands out by seamlessly blending creative design with practical, high-quality construction. Our USP lies in offering end-to-end solutions, all managed in-house, which means we don’t rely on third parties. This gives us full control over every project, ensuring the final result not only looks visually impressive but is also delivered on time, within budget, and aligned with our clients’ operational needs. It’s this holistic approach that keeps us ahead of the competition and trusted by our clients.
What are some of the top three trends you’ve seen from an interior design/fit-out perspective with regards to residential and commercial projects? What are some of the key requirements that your clients have in these segments?
In interior design and fit-out, a few key trends are emerging in both residential and commercial spaces. There is a strong demand for flexibility, with clients seeking adaptable environments that can be easily reconfigured to serve multiple purposes. This trend reflects a broader shift towards dynamic living and working arrangements. Additionally, biophilic design is gaining traction, as incorporating natural elements enhances aesthetic appeal and promotes health and wellbeing, particularly in commercial projects focused on employee wellness.
The rise of remote and hybrid work models has also led to an increased emphasis on home offices and wellness features in residential designs. Clients are prioritising spaces that support productivity and wellbeing, integrating elements like ergonomic furniture and calming colour palettes. Overall, these trends highlight the growing need for functionality, sustainability, and comfort in our clients’ environments.
What are some of the main drivers behind office renovations, aside from new tenants moving into a previously occupied space? How do you handle demolition waste?
Office renovations are primarily driven by the need for flexible workspaces that can adapt to evolving business models. Our approach to sustainability includes responsibly managing demolition waste by working with certified recycling partners. We prioritise material reuse and ensure that waste is minimised throughout the project lifecycle by upcycling where possible.
Discuss how Horton Interiors leverages technology today to deliver its projects, and address typical project challenges (time/cost overruns etc)? If your use of technology extends beyond planning and delivery, please outline its usage (client visualisation etc)?
Horton Interiors leverages advanced project management software to monitor budgets, timelines, and resource allocation, reducing the likelihood of overruns. We also use 3D modelling and virtual reality tools to provide clients with immersive visualisations of their projects before construction begins. This not only enhances client communication but also helps ensure alignment on design expectations early in the process.
How does Horton Interiors ensure new builds and renovations are as sustainable as possible? Please outline your focus on sustainable materials, sourcing locally etc.
Sustainability is built into our DNA, we are committed to delivering projects as sustainably as possible, ensuring that every aspect of the design and fit-out process adheres to eco-friendly practices. Selecting Horton Interiors as your design and fit-out partner means benefiting from our sustainable supply chains, the use of recyclable materials, and locally manufactured products when available.
We understand that sustainability means different things to different clients—whether their priority is energy efficiency, healthy indoor air, or non-toxic materials. We tailor our approach to meet these varied needs, ensuring that sustainability goals are achieved without compromising on quality or design. From sourcing eco-friendly materials to implementing energy-efficient solutions, our team covers all aspects of sustainability to deliver spaces that not only look exceptional but also contribute to a healthier environment.
What are your aspirations going into the new year?
We’re excited about the next phase of growth at Horton Interiors, under new leadership and a growing team. With our continued focus on innovation, client satisfaction, and sustainability, we look forward to delivering even more exceptional spaces that stand the test of time.
