Albal Design launches UAE’s first ‘science-based’ interior design concept
Emirati interior designer Noura Alghandi has developed the concept ‘Tafaseel’ by integrating psychology, music and art to provide design cues
Albal Design says the UAE’s first science-based concept, ‘Tafaseel’, can transform “any home or commercial space to reflect an individual’s personality, style/mood or brand identity”.
Emirati interior designer Noura Alghandi has developed the concept ‘Tafaseel’ by integrating psychology, music and art to provide design cues to showcase a brand’s identity/ individual style.
“We spend so much time indoors – so, your home, office or even a retail outlet should be able to reflect your personality, company culture / identity or be able to connect with a customer,” said Alghandi.
Tailormade to each client and project, it empowers creative storytelling and ability to transform it to a tangible design, says Albal Design
Clients are given the freedom to express themselves by scribbling on a piece of paper over any music and blindfolded. Applying cognitive psychology to indicate a connection between shapes and feelings or memory, Albal’s team analyses the scribbles to extract details such as shapes, texture, colours and patterns.
This process helps stir memories/ emotions that they are most comfortable with, which is then translated to create unique designs that can be applied to interiors, branding, furniture and even couture.
This design process can be incorporated into any space, leading to better productivity/ sales in commercial projects, staff well-being, or a sanctuary for homeowners.
“Psychology and design go hand in hand – and this collaborative process just helps articulate a customer’s story to bring a fresh perspective, and a fantastic and unique design,” added Alghandi.
