Property

Mardi Holding expands into UAE real estate market

Mardi Holding is based in Batumi and has been active in the real estate market since 2010

Georgia-based Mardi Holding has announced its official expansion into the UAE. The move is designed to attract investors to developments in Georgia from Mardi Holding with a cooperation agreement with hospitality group Accor.

Mardi Holding is based in Batumi and has been active in the real estate market since 2010 – but has a history spanning over 30 years covering various sectors. With nearly fifteen large scale projects completed since the establishment of its real estate arm in 2010, Mardi Holding is known for its residential, commercial, and hotel developments, said a statement from the firm.

The company launched its expansion into the GCC at the Grand Hyatt Hotel in Dubai. The event is said to have marked a milestone in the company’s growth and highlighted real estate investment opportunities through Mardi Global Investment (MGI). MGI focuses on creating innovative projects that promote financial growth and sustainable development, underscoring its commitment to providing transformative opportunities for investors.

“Georgia has become an attractive destination for UAE investors, boasting stunning landscapes from Kakheti’s vineyards to Svaneti’s alpine meadows. Our capital Tbilisi uniquely blends ancient architecture with a vibrant arts scene, reflecting the country’s rich culture, while the coastal city of Batumi features a beautiful subtropical climate and modern skyline. It truly has something for everyone and is the perfect second home destination,” said Juan Bagration-Mukhrani, Managing Partner of Mardi Holding.

At the event, the company highlighted its portfolio including projects such as – Batumi Hills, and provided guests with an experience to meet local hoteliers which reflects local culture and traditions. The development is said to offer distinct living experiences within stylish, brand-serviced residences. Mercure Hotel Aquapark Batumi, Georgia’s first all-inclusive hotel will provide a range of health-improving procedures and outdoor activities, catering to guests’ wellness needs.

The company also highlighted the Mardi Aquapark Wellness Resort & Residence. The resort promises various wellness-focused experiences and top-tier hospitality, while Novotel Living Batumi – the first hotel under the Novotel Living brand on the Black Sea coast in Batumi, Georgia – will offer apartment owners additional benefits and a “strata title” concept, while guests will have an opportunity to become a member of the ALL – Accor Live Limitless global loyalty program.

The launch into the UAE market is being facilitated through ZAM Prime Properties and is headed by Faisal Contractor – a subsidiary of Mardi Holding based in Dubai. Enhanced transport links, including daily four-hour flights from Dubai to Tbilisi, have solidified the connection between the two regions, as well as the convenience of sharing the same time zone, the statement noted.

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