Swiss-Belhotel International group opens new 4-star property in Bahrain

New hotel is aimed at business and leisure travelers

A new 4-star hotel has been opened by the Swiss-Belhotel International group in Bahrain. The Swiss-Belsuites Admiral Juffair features 174 suites and is said to be equipped with top-notch facilities and is located 11km from the Bahrain International Airport.

According to a statement, the hotel is said to have been conceptualised to redefine the local urban hotel scene with a spirited spin on cosmopolitan living. The Swiss-Belsuites brand is said to be part of the hospitality group’s portfolio of 16 brands and is being introduced for the first time in Bahrain, where the Swiss-Belhotel International operates two other hotels.

Juffair’s mix of culture and high-energy atmosphere makes it the ideal setting for the debut of Swiss-Belsuites Admiral Juffair, the statement added. The hotel aims to attract business and leisure travelers.

The hotel was inaugurated by Zayed Rashid Al Zayani, the minister of Industry, Commerce and Tourism for Bahrain in the presence of Reza Bader, chairman, HRR Properties, Hussain Bader, CEO of HRR Properties, Fatima Jaffar Mansoor Al Sairafi, deputy CEO of Bahrain Tourism and Exhibitions Authority (BTEA), Laurent A. Voivenel, SVP (Operations & Development) EMEA & India and SVP (Group Human Resources & Talent Development) Swiss-Belhotel International and Alban Dutemple, Cluster GM for multiple properties in Bahrain, Swiss-Belhotel International.

“We are glad to partner with a reputed global hospitality group like Swiss-Belhotel International. We are confident Swiss-Belsuites Admiral Juffair’s unmatched location in the heart of Juffair on the street adjoining the popular American Alley (Al Shabab Avenue) opposite the American Naval Base, its unique brand proposition and best-in-class facilities will make it a popular choice in Bahrain,” said Bader.

Commenting on the launch, chairman and president Gavin M. Faull added, “It is a key market for us, and we are delighted to expand our footprint in the kingdom with a strong business partner like HRR Properties. The upscale Swiss-Belsuites Admiral Juffair is a fantastic addition to the hospitality landscape in Bahrain and we believe international travellers and locals alike will be drawn to the hotel and its fresh concept built around their lifestyle. The opening is testament to the enduring confidence our partners have in our world-class brands. As the industry gears towards recovery in 2021 and beyond our continued expansion will pave the way for robust growth.”

Voivenel said the new Juffair property was ideal to convene small private gatherings or business events with a meeting room boasting the latest equipment, exceptional catering, convenient location and attentive Swiss and Arabian service.


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