Continental and EUT extend partnership to 2023

German giant’s relationship with sole UAE distributor set to span 15 years

Global tyre and automotive technology major Continental has renewed its distribution partnership with Emirates for Universal Tyres (EUT) until December 31st, 2023, reappointing the Abdulla Al Masaood & Sons Group company as its sole distributor for the UAE through to the 15th year.

The contract was signed at a ceremony in Abu Dhabi by Karel Kucera, MD, Continental Middle East, and Khalifa Abdulla Al Masaood, director at EUT’s parent company, the Abdulla Al Masaood & Sons Group. Also in attendance were Jon Ander Garcia, regional manager for Middle East & Africa, and Shaun Smith, GM at Emirates for Universal Tyres.

According to Continental, the new agreement is the latest in a series of developments that have seen the German brand significantly enhance its support for customers across the UAE and Middle East. Earlier this year Continental opened a new parts warehouse in Jebel Ali, allowing smoother supply of passenger car and commercial tyres to retailers. This followed last year’s successful launch of the new Generation 6 range of tyres, developed specifically for the region.

“We are very pleased to be continuing our agreement with EUT, a key partner of ours in the Middle East now for over a decade. They have been with us at key moments during our growth over those years. Most recently, that includes things such as our groundbreaking sponsorship of the 2019 AFC Asian Cup in the UAE as well as the development and launch of the tailored-for-the-region Generation 6 tyre range. I am confident that we will continue doing great things together in the UAE,” said Kucera.

During its decade-long tenure as distributor for Continental, EUT has opened two fully-owned showrooms and four state-of-the-art service centres and warehousing facilities, providing top quality products and services to Continental’s end consumers, said a statement from the German giant.

In addition, the distributor has also supplied Continental products and training to 200 independent retailers across the emirates, equipping hundreds of thousands of vehicles, from supercars and SUVs to commercial trucks and heavy-duty fork lifts.

EUT’s Smith added: “We are proud to be a part of the Continental family and to have contributed to the growth of the brand in the UAE over the years. We helped launch the brand in the region and have equipped thousands of vehicles with premium Continental tyres that have, in turn, supported a safer driving environment in the emirates. To be able to go on doing this fundamentally important task is an honour and we look forward to growing the Continental brand further.”


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