Project aims to disrupt the traditional retail experience in the UAE
The Meydan Group has announced that 60% of the structural work on Meydan One has been completed, and that the project is on track for launch in early 2020. On completion, Meydan One will host 580 retail stores including 30 anchor stores and 80 flagship luxury stores, 190 dining outlets and a 13,200sqm hypermarket.
The developer said the project is keen to disrupt the traditional retail experience through reinventing convenience and ease of movement with advanced wayfinding solutions.
Describing the project, the master-developer said that the ‘pioneering, next-generation lifestyle and retail destination’ will enhance the city’s mall landscape, through a ‘wholly reimagined approach that combines retail, hospitality, entertainment and leisure experiences’.
The project also aims to drive start-up innovation in the UAE and across the region and will feature an incubation district, as a fully-enabled plug-and-play facility for up-and-coming entrepreneurs in fashion, beauty and F&B, among others.
“This disruption will also be embodied in Meydan One’s virtual platform to ensure seamless accessibility and customer service. The platform focuses on being truly omnichannel, empowering the visitors to start their experience at home or at the airport via technology that is fully integrated with the physical infrastructure,” said a company spokesman.
According to the Meydan Group, a three-phase incubator program will offer brands competitive leasing incentives and positioning through careful curation, mentorship and support to take new businesses from emerging brands to global ones.