Arcadis’ Mideast brands unite under new single global identity
In Middle East, EC Harris and Hyder Consulting to go to market under Dutch consultancy firm’s new unified brand
Dutch design and consultancy firm Arcadis has unveiled a refreshed identity and will now go to market globally under a single brand, the company announced.
The new brand will be adopted across the 70 countries in which Arcadis operates and will see legacy brands being phased out including Langdon & Seah, Hyder Consulting, ARCADISLogos and EC Harris.
Arcadis’ architectural brands Callison and RTKL are also being merged and will be called CallisonRTKL.
“Over the past two years, we have invested heavily in our business to meet these client needs. We have expanded our global account management team and positioned experts to lead the development of core value propositions that are delivered across the world,” says Neil McArthur, Chief Executive Officer at Arcadis.
“We have aligned our global and regional operating models thereby facilitating innovation and easing knowledge transfer, while enabling sharing of best practices and the use of Global Design. We are already seeing this approach bear fruit through applying our global capabilities to win work on mega projects such as the Kingdom Tower in Saudi Arabia and the protection of New York following Hurricane Sandy.”
“Building on the rich heritage of the excellent firms that have joined Arcadis and our leading Design & Consultancy positioning, the refreshed brand reflects Arcadis’ ability to seamlessly draw on our global capabilities to provide exceptional and sustainable outcomes across the whole lifecycle of natural and built assets.”
“Coming together under the single new brand is also an important step in bringing our people together to realize our passion of improving the quality of life and being recognized as the best.”
Adding to that, Wael Allan, Middle East Chief Executive Officer, Arcadis said: “In the Middle East, we will see our expert teams from EC Harris and Hyder Consulting come together and go to market as one powerful, integrated Arcadis brand.”
“This will help provide clarity and consistency of approach to our clients, who are already benefiting from our global collaboration. In the past year alone, we have seen our rail team in Doha, Qatar collaborating with their counterparts in Europe to win the Qatar Metro Gold Line project.”
“Similarly, our rail team in Saudi Arabia is working together with the UK team to design a new transport system in Jeddah, along with an array of other projects and programs across our buildings, environment and water business lines.”
