MERED partners with SERA Group for ICONIC Tower project
The firm has secured approvals from key government authorities and broken ground for ICONIC Residences
MERED has appointed SERA Group as the general contractor for its ICONIC Residences project which is design by Pininfarina, and is taking shape in Dubai Internet City.
SERA Group’s portfolio includes residential developments, hotels, healthcare and educational facilities, and industrial projects. Their residential and hospitality portfolio includes projects such as Address Residences Dubai Opera and Il Primo next to the Burj Khalifa, as well as Skyview Tower and Barbaros Reserve Bodrum Residences which is managed by Kempinski.
Michael Belton, Chief Executive Officer at MERED commented, “With luxury real estate booming in Dubai, SERA Group’s proven expertise in constructing large-scale, high-quality projects makes them the perfect choice to bring our vision for ICONIC Residences design by Pininfarina to life. Their approach to precision, innovation, and attention to detail aligns seamlessly with MERED’s commitment to delivering exceptional residential experiences. Together, we aim to create a landmark that will redefine luxury living and contribute to Dubai’s ever-evolving skyline.”
MERED has secured approvals from key government authorities and broken ground for ICONIC Residences, with design and contractor procurement nearing completion and main construction slated to begin shortly.
The ICONIC Residences designed by Pininfarina will feature 310 luxury apartments and amenities, with unit handovers slated for Q3 2027. Residents will enjoy offerings such as spa, restaurants, kid’s club, infinity pool, gym and yoga spaces, retail outlets, and much more.
Ozan Şener, Chief Executive Officer at SERA Group added, “We are excited to collaborate with MERED on this landmark project. Our extensive experience across diverse sectors, combined with our deep-rooted dedication to quality and innovation, positions us perfectly to deliver the ICONIC Residences design by Pininfarina to the highest standards. With its prime location and MERED’s visionary approach, this project is destined to become one of Dubai’s most prestigious addresses.”
In 2024, Dubai’s property market cemented its global leadership, achieving record growth. Dubai also holds the world’s second-largest pipeline of branded residences, with 17,000 units in operation and 5,000 in development. ICONIC Residences, designed by Pininfarina, meets rising demand for premium, world-class homes.
