The Case for hospitality: A look at the machinery giant’s customer centre in France

The people at Case are proud of their brand, and justifiably so. The CNH Industrial group company has been making heavy machinery,...

Machinery

Case appoints new VP for EMEA region

Case Construction Equipment has announced the appointment of Jose Cuadrado as its new vice president in the Europe, Middle East and Africa...

Features

Skid steer loaders: Packing a punch on Gulf construction sites

Most market watchers in the construction and equipment industry in the Middle East will tell you that the sector could be in...

Machinery

Case Construction Equipment appoints distributor in Bahrain

Case Construction Equipment has appointed AMA Motors as its new official distributor in Bahrain to serve construction businesses across the island country’s...

Machinery

Case launches 570T backhoe loader in Dubai

Case Construction Equipment has expanded its backhoe loader line-up in the UAE by launching the 570T model in a special event at...

Features

Building a Case: A tour of the equipment giant’s manufacturing base

For a company that has been in business for more than 170 years, certain habits are bound to stick. The trick is...

Machinery

Case appoints new equipment dealer for Oman

Case Construction Equipment has appointed International Equipment and Contracting Co (IECC) as its new dealer in Oman to meet growing demand for...

Interviews

Case Construction Equipment’s long game in the Middle East

It was early 2013 when Construction Machinery ME first interviewed CNH Industrial’s head of Middle East and Africa, Franco Invernizzi. The occasion...