Famco launches Pacific Machinery subsidiary
Pacific Machinery will provides sales, rental and support in the UAE for the brands.
Pacific Machinery will offer both sales and rental of SDLG and Eicher machines and trucks
Rapidly expanding Famco has launched Pacific Machinery, a new subsidiary that formally marks the company’s entry into the value end of the market.
Unveiling partners equipment manufacturer SDLG and commercial vehicles specialist Eicher, Pacific Machinery will provides sales and support in the UAE for the brands.
The launch of Pacific Machinery may surprise some industry observers as Famco is arguably better known as a premium brand distributor in the UAE, Saudi Arabia and Oman. However, managing director Paul Floyd explained the subsidary has been in the planning for a year.
“The launch of this new business really creates a clear distinction in the way we want to reach out to the market; to different types of customers and applications,” explained Floyd. “Those who have worked with Famco over the years will know us for premium vehicles and machines with market leading technology. This will not change and is very much the Famco philosophy. Pacific Machinery is something different.
“Pacific Machinery will be about simple technology products, low cost products but nevertheless reliable products. There is certainly a segment of the market that this is reaching out to. Through Pacific Machinery we aim to offer a real value option, particularly to very price-conscious customers. At the same time we want to ensure that we give parts and service support for these machines and vehicles that are above market norms for this type of equipment. We want to exceed expectations. They won’t be the only low-cost products in the market but we believe they will be the best low-cost products in the market.”
