Kezad Communities re-brands to Sdeira Group
Sdeira Group aims to set new standards in shared housing and accelerate the development of sustainable communities
Kezad Communities, a subsidiary of AD Ports Group’s Economic Cities & Free Zones, has announced its re-branding and will be known as Sdeira Group. The move is said to be part of an on-going mission to transform the brand into a pioneering strategic investment entity. Sdeira Group aims to set new standards in shared housing and accelerate the development of sustainable communities.
“This comes in line with our mission to maintain the leadership position of AD Ports Group’s Economic Cities & Free Zones, which is the primary driver of trade, industry, and logistics services, and highlight our strong commitment to playing a vital and effective role in transforming employee housing facilities,” said Abdullah Al Hameli, CEO, Economic Cities & Free Zones, AD Ports Group, and Chairman of the Board of Directors of Sdeira Group.
He was speaking during an official ceremony held in Abu Dhabi, in the presence of several officials from AD Ports Group and key stakeholders. The event marked the unveiling of Sdeira Group’s new corporate identity, showcasing a logo that reflects the vision and values of the Group’s rebranding.
The name is inspired by Saih Sdeira, the historic site where the late Sheikh Zayed bin Sultan Al Nahyan and his late brother, Sheikh Rashid bin Saeed Al Maktoum, met in 1968. This momentous meeting marked the announcement of the bilateral union between Abu Dhabi and Dubai, which led to a number of further meetings, and eventually the establishment of the UAE on 2nd December 1971.
The group’s name carries deep national significance, symbolising its commitment to aligning with the UAE’s vision, driving societal development and fostering sustainability to achieve progress.
Abdulaziz A. Bawazeer, the CEO of Sdeira Group, said the branding supports its long-term vision, representing a significant and strategic shift aimed at enhancing our contribution to developing integrated solutions and options for employee housing facilities.
“This step reflects our commitment to meeting the aspirations of our partners and clients and delivering added value through a range of high-quality services grounded in the highest standards of responsibility and efficiency,” he commented.
