Himoinsa boosts up ME-EA presence
New product support engineer and BDD for region
The Spanish generator manufacturer Himoinsa has strengthened its personnel team in the Middle East and East Africa, with the appointment of a new business development director (BDD), and a new product support engineer for the Middle East business.
The Himoinsa brand, which produces generators from 16-637kVA in the professional range, and then up to 670-2000kV in the larger range, is well-known in the GCC markets through its distribution deal with regional equipment supplier FAMCO. It comes at a time when the demand for portable and temporary power generation is growing across the wider region.
In the Middle East, Rajeev Lalitha Rajan has been appointed as product support engineer, working with the existing Product Support team to meet the technical needs of the region. Rajeev Lalitha Rajan has worked for a number of major energy generation companies and has a strong track record in delivering technical solutions in the diesel generator sector, and his appointment underlines Himoinsa’s determination to deliver quality service in the after market area, said the company.
Meanwhile, Ramy Mohy el Dine has been appointed as the new business development director in Eastern Africa.
“Himoinsa is constantly endeavoring to increase its international presence,” said el Dine. “My goal is to draw on all my personal strengths to extend the company’s distribution network in those countries in East Africa where it isn´t full represented.”
He belives that countries such as Ethiopia, with a population of 93 million, are bound to experience dramatic growth in demand for energy generation.
“The quality of Himoinsa’s products is one of the main drivers of the growth in the company’s market share in this region.”
CMME Says: Appointing an additional product support engineer to the Middle East region shows that Himoinsa is focused on providing the reliability that customers want. And a new BDD for Eastern Africa highlights the growing demand for equipment in that region, something which some GCC sellers of equipment are looking to to cash in on.
