Case IH showcases products at AgraME 2018 in Dubai
Brand looks at Middle East as an area of strategic importance, says management
Case IH and its distributor Al Shirawi Enterprises showcased the Case Maxxum 125 tractor and 541NW small square baler at the recently-concluded AgraME 2018 exhibition in Dubai, dedicated to the agricultural industry in the region.
Displayed at the Case stand in the show, the Maxxum 125 is a powerful, multi-purpose machine designed for versatility and fuel economy, while the 541NW small square baler is designed for heavy-duty baling, said Case. The company offers a full range of tractors from 35 to 600hp, combine havesters featuring its advanced Axial-Flow technology, sugarcane harvesters, self-propelled sprayers and implements.
Marco Raimondo, Case IH business director, Middle East and Africa, said: “The Middle East and Africa are key markets for Case IH, and we are investing in developing our presence in this area, bringing the technology and expertise we have acquired in our long history of more than 175 years. We are present in 35 markets, where we have established strong partnerships with first class distributors in order to provide these countries the premium quality that Case IH is known for.”
Nadir Ekiz, Case IH business manager, Middle East GCC and East Africa, added: “At Case IH we have a long history in this area, and we understand the needs of farming businesses operating in these countries. We are able to support them with our full line of equipment and all round parts and service support, as well as advice on the solutions that best fit each customer’s specific operation.”
In the UAE, Case IH serves businesses in partnership with Al Shirawi Enterprises, its distributor since 2011. Al Shirawi’s showrooms and workshops are located in Dubai, Abu Dhabi, RAK and Fujairah, and a fleet of mobile workshops and service vans provide fast and efficient support in the field, said Case.
