‘Jotun Experience’ enhanced online
Paint manufacturer becomes the first in region to use webcam gadget to demonstrate products
Paint manufacturer Jotun has increased interest in its products by showcasing real-life applications via an online interactive programme.
Using a set of five picture cards depicting different types of buildings on a yellow background, the ‘Jotun Experience’ allows clients to see applications of various paints and how each product’s features look upon application.
Users log onto the website and hold each card in front of a webcam for a real-time, live demonstration of the benefits and an explanation of each product in Jotun’s range.
Developed by the firm’s regional brand connection executive Gurpreet Kaur, the web-based tool helps to demonstrate the “unique properties and applications” of the products, according to the company.
Jotun’s range of products includes anti-fungal and anti-bacterial lines; textured, gloss and sheen finishes, and thermal insulators and corrosion protectors. Many products are low-VOC, lead-free and odourless.
“Our products have these unique benefits you can only see live or in 3D, so I wanted to use a technology which could demonstrate that simply so clients can see the applications live in front of them,” said Kaur.
“This technology has been used successfully by companies in Europe and the US, but we are the first company in the Middle East to use this as a marketing message,” she added.
