“We thrived despite industry’s lean phase” – CEO, BharatBenz
With nine models launched across 52 dealerships, BharatBenz, a wholly-owned subsidiary of Daimler AG, recently completed a year of selling locally-built heavy vehicles to the Indian domestic market. The company, which started off in September 2012 with three heavy-duty trucks especially designed for India, has in a short span expanded to more than 5,000 […]
There are currently more than 5,000 BharatBenz trucks on Indian roads
With nine models launched across 52 dealerships, BharatBenz, a wholly-owned subsidiary of Daimler AG, recently completed a year of selling locally-built heavy vehicles to the Indian domestic market.
The company, which started off in September 2012 with three heavy-duty trucks especially designed for India, has in a short span expanded to more than 5,000 medium and heavy-duty trucks on Indian roads today.
“In as little as 12 months, we have gained a foothold on the Indian market and lived up to our brand promise ‘Power Ahead’”, said Marc Llistosella, Managing Director and CEO of Daimler India Commercial Vehicles (DICV), on the occasion of an event in Chennai celebrating their first market anniversary. “We are proud that we have already begun achieving (milestones) in such a short time, especially when the industry has been through one of its worst phases. We will work just as powerfully in the upcoming months to further expand our product portfolio as well as our dealership network,” he added.
While the heavy-duty BharatBenz trucks for long haulage and the construction sector from 25 to 31 tonnes were rolled out last September, sales of the light and medium-duty trucks in the segments from nine to 12 tonnes commenced, as scheduled, in February 2013.
The Indian market is taking well to the BharatBenz brand and products, which, earlier this year, won two titles at the Apollo CV Awards 2013 for ‘The CV of the Year 2013’ and ‘The Best Rigid Haulage Truck of the year 2013 – 3123 R’. “We will continue to deliver more value to our customers. We are also confident that the change that we have triggered in the industry will ensure that the Indian trucker realises the potential which he had been missing in the past,” said Llistosella.
