MERED announces entry into UAE market

International real estate developer drafts in Italy’s Pininfarina for flagship project in Dubai Internet City

MERED has officially announced its entry into the UAE market, choosing Dubai as its headquarters for crafting exclusive and opulent destinations. With a dedicated team of industry experts, artisans, and craftsmen, MERED is focusing on delivering human-centric experiences, environmental sustainability, cutting-edge technology, and  design and architecture.

Dubai, known as one of the world’s fastest-growing cities, has been selected as the home for the international real estate developer ambitious projects. The company’s core mission is to create luxurious places that not only enhance people’s lives but also stand the test of time in terms of both value and building quality. MERED’s commitment to excellence has attracted global attention, and it aims to transform each real estate asset into a timeless masterpiece cherished by generations of buyers.

The ultra-luxury real estate sector in Dubai is experiencing a remarkable resurgence this year, setting unprecedented records on a global scale. According to data from the Dubai Land Department, the first half of 2023 witnessed apartment sales more than doubling, with a year-on-year growth rate of 63% over 2022. A total of 46,166 apartments were sold, amounting to a staggering AED 92.5 billion. Notably, the five most expensive apartments sold during this period ranged from AED 78 million to a staggering AED 410 million, with Dubai Marina continuing to feature prominently in this exclusive list. The prices of super-luxury apartments continue to rise quarter by quarter, with the fifth most expensive apartment of Q1 2023 being sold at AED 65 million, compared to Q2’s AED 78 million apartment sale.

In conjunction with its launch, MERED is preparing to unveil its flagship project in Dubai Internet City, the region’s premier technological hub, seamlessly connected to Dubai’s major attractions, including Palm Jumeirah, Dubai Marina, Mall of the Emirates, and Jumeirah beaches.

This cutting-edge development, designed by the renowned architectural firm Pininfarina, will showcase world-class architecture and amenities that align with MERED’s visionary approach to the city.

Pininfarina originally began in the automotive world over 90 years ago, collaborating with iconic car brands such as Ferrari and Alfa Romeo. Today, it has evolved into a sought-after architecture and lifestyle design house, setting global standards for Italian design aesthetics.

With a portfolio of award-winning projects around the world, including Brazil, Spain, Singapore, Florida, and Washington, Pininfarina is set to create a breathtaking architectural icon on Dubai’s skyline in partnership with MERED.

Ramil Guliev, CEO of MERED, expressed his excitement about the company’s launch in the UAE, a region known for its forward-thinking innovation and grandeur. He emphasized MERED’s dedication to building excellence and delivering unparalleled living experiences, stating: “Our projects are not just buildings; they are unique places designed around the aspirations and needs of our discerning customers, reflecting our genuine care about the long-lasting impact on the community and the city.”

Guliev added: “As we embark on this journey, MERED envisions exponential growth, driven by our unwavering dedication to our customers and to the vision of Dubai. With our team’s focus and history of exceeding expectations, we aim to reshape the country’s luxury real estate landscape and leave a lasting legacy of extraordinary living experiences.”

MERED’s announcement marks a significant development in Dubai’s real estate sector, promising a new era of opulence, innovation, and architectural excellence. More details about MERED’s flagship project and future endeavors are expected to be revealed soon, further fueling anticipation for the company’s transformative impact on the UAE’s luxury real estate landscape.

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