SSH leads design and construction of new J1 Beach

The new beach area replaces La Mer South and will spread across an area of 103,550sqm

SSH has announced that it is leading the design and construction of the new J1 Beach, which will replace La Mer South as “the region’s flagship beach destination” that offers visitors a “unique and unforgettable experience by the beach”.

J1 Beach is located on about 500m of beachfront in the suburb of Jumeirah 1, Dubai, and forms a section of two Dubai Development Authority (DDA) plots, which comprise a total area of approximately 103,550sqm.

Construction of the new beach area has already begun, with the new destination set to welcome guests by the end of 2023, SSH noted. The construction works follows the demolition of La Mer South in early December 2022, with Merex Investment saying that a major rework was planned – the first since the beach destination opened for business in 2018.

The Merex Investment Group is a Dubai-based JV of Dubai Holdings and Brookfield Asset Management, which also owns and operates City Walk and The Beach JBR, also located in Dubai.

In mid March 2022, SSH said it was appointed as the lead consultant for the Hessah Gardens Residential Towers project in Kuwait and, later in the month, it unveiled the concept design of the Diriyah Sales Centre in Riyadh.

J1 Beach is expected to feature three beach clubs, all with regional and international acclaim behind them, and ten upscale, licensed restaurants where guests can dine with sea views from sunrise to sunset.

The rework aims to offer convenient connectivity to visitors and will include valet services and ample parking, golf cart shuttle services and green pathways. The pathways will be shaded in the day and illuminated at night to create an ideal ambience for beachgoers. Visitors can also arrive by sea via a dedicated reception area.

SSH is proud to be working with Merex Investment Group as the lead consultant on J1 Beach, delivering design and construction supervision, the firm concluded.

In early October 2022, the Dubai Municipality said its beach rehabilitation project was nearly complete.


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