SEVEN partners with Warner Bros. Discovery for entertainment destinations
The partnership will help support the PIF’s goal of transforming the Kingdom’s entertainment landscape by bringing a first-of-its-kind entertainment attraction to Saudi Arabia
Public Investment Fund (PIF) owned Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery, to bring purpose-built indoor adventures centres to the Kingdom, integrated with Discovery’s media content.
In a statement, SEVEN said that the partnership would help support the PIF’s goal of transforming the Kingdom’s entertainment landscape by bringing a first-of-its-kind entertainment attraction to Saudi Arabia, which will enable young and old to be entertained and gain information with educational value.
Abdullah AlDawood, Chairman of SEVEN said, “The arrival of Warner Bros. Discovery as a key partner to develop exclusive indoor adventures centres in our entertainment destinations marks a new milestone in the evolution of Saudi Arabia’s entertainment, and reaffirms the Kingdom’s position as a leader in the entertainment sector. With the mandate to bring truly world-class experiences to the Kingdom, we have carefully curated distinctive Discovery experiences. They will add to the diverse portfolio of SEVEN’s entertainment attractions in the Kingdom which will enhance people’s lifestyles.”
In late November 2022, SEVEN said it would invest $13.3bn into 21 integrated entertainment destinations in Saudi Arabia.
The first Discovery Adventures centre, spanning an area of around 3,000sqm, will open in Riyadh at SEVEN’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures centre globally.
SEVEN has partnered with entertainment strategy and experience design firm, Mycotoo, to design and develop the Discovery Adventures centres to provide unique, fun entertainment. More Discovery Adventures centres are being planned across SEVEN’s entertainment destinations in the Kingdom, and details of the new locations and sizes will be announced in due course, the statement said.
Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Discovery added, “This is the very first indoor adventures centre for Warner Bros. Discovery here in Saudi Arabia and we’re delighted to be launching it through our partnership with SEVEN. We are pleased that this indoor adventure featuring Discovery content will further aid in our promise to always strive to deliver experiences that we know our fans will love.”
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The first Discovery Adventure centre in Riyadh will add to a number of entertainment attractions at SEVEN Al Hamra, the statement added. Spread over 167,000sqm, there will be ten offerings that have been specially designed to cater to all age groups. These attractions include the Kingdom’s first Clip ‘n Climb facility, the first Transformers themed ride-based attraction, an indoor hubless wheel, a Wave House – which is an indoor surfing facility.
There will also be cinemas, bowling, edutainment, e-karting, a variety of retail outlets, as well as an array of casual and fine dining outlets serving local and global cuisines. The five entertainment districts will be situated around large indoor atriums which provide access to outdoor public spaces with beautiful gardens and walkways where people can relax and rejuvenate, SEVEN concluded.
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