MAG launches $816mn Keturah Reserves in Meydan

The luxury residential project will feature ‘super homes’ comprising of villas and one-, two-, three-, and four-bedroom apartments

Developer MAG has launched Keturah Reserves, a US $816.7mn luxury residential development in Meydan, Dubai, that will be the first in the Middle East to offer the ‘Bio Living’ concept that incorporates nature into the built environment.

Scheduled to be completed by Q2 2025, the project claims to offer transformational living through the design of space and the incorporation of nature to improve physical, mental, and emotional health for occupants.

A statement explained that Keturah Reserve will feature super homes comprising of villas and one-, two-, three-, and four-bedroom apartments. Amenities at the project include communal spaces, an outdoor pool, women’s and men’s gyms to help develop the body’s core, and the circulation of the inner Qi and spas. Restaurants that focus on non-processed organic foods that embrace and enhance a healthy lifestyle, and healthcare facilities, such as a homeopathic clinic, a pharmacy and herbalist store, will also be available.

In August 2021, Meydan said it had awarded a residential design contract to Indigo Living.

Other activities at the project include a Pilates studio, a water bike pool, silk rope classes, and rooftop meditation and yoga spaces. Activities for children are based on intuition training and educational development through play, the statement added.

Talal Moafaq Al Gaddah, Senior Executive Chairman of MAG said, “Keturah Reserve is uniquely conceived and designed with every detail crafted meticulously to elevate and enrich the lives of its residents. The project is the epitome of luxury living with a real sense of community.”

At the heart of the project lies The Park, a lushly landscaped space across 300,000sqft for residents to recharge and socialise, shaded by thousand-year-old olive trees sourced globally as reminders of Al Gaddah family’s origins as olive tree farmers and plantation owners, the statement continued.

In April 2022, Azizi unveiled new residential units at its Park Avenue I development in Mohammed Bin Rashid City.

Homes in the development will be angled to capture and maximise natural daylight, gently diffusing it throughout the interior without heat or glare. Double-volume interior spaces will increase the flow of naturally cooled air, reducing the need for air conditioning. The open-plan spaces are also designed without corridors or hallways, with custom-designed furniture and fixtures produced for each space to optimise the flow of passage.

Keturah Reserve, which is part of the new luxury real estate and hospitality brand Keturah, is designed by architect Charlie Wu, Al Gaddah pointed out.

“The development is a Keturah concept that elevates and evokes the profound well-being of mind and body through the innovative design of its interior, exterior and personal spaces, connecting residents with the surrounding nature through Bio Living,” he concluded.

In May 2022, developer Sobha said it expected a ‘considerable increase’ in residents at Sobha Hartland in 2022.


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