JLG appoints Mirco Negri as Senior Product Manager

As part of his new role, he will play an integral part in developing the JLG product portfolio in the region

JLG Industries has appointed Mirco Negri as Senior Product Manager for the Europe, Middle East, Africa and India (EMEAI) region.

Negri became a member of the Product Management team at JLG in 2019 and brought more than 15 years’ experience of access equipment, manufacturing, sales and engineering to the role. In this expansion of that role, the company says he will play an integral part in developing the JLG product portfolio in the region, as well as the connected solutions that come with it.

Earlier in July 2022, Rapid Access said it was expanding its fleet with new JLG equipment.

“JLG is a well-respected access equipment manufacturer. It’s an honor to represent the brand in our market and to have the opportunity to work with customers about the current product line and future enhancements. Feedback from the field spurs our process of customer-inspired innovation,” said Negri, speaking on the announcement.

He added: “The regional product management team is passionate about understanding job site evolutions and the challenges our customers face to develop solutions that drive tangible value for owners and operators. It’s an exciting time to step into my new role of managing the product management team in our region and I am looking forward to applying my customer facing experience and understanding of the business into the development of a strategy for JLG’s products and digital services.”

Later in the month, AJI Rentals said it added eight JLG aerial lifts to its fleet, and JLG also launched its new X22SJP straight boom compact crawler.


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