Husqvarna Construction appoints new general manager for Middle East and Africa

Jeff Bennett to be responsible for increasing market share and growth in the region

Husqvarna Construction has appointed Jeff Bennett as the general manager for its Middle East and Africa operations with responsibility for implementing strategic measures to achieve rapid growth and increase market share in the region.

The Swedish maker of construction and stone-work tools, a part of Husqvarna AB said in a statement that in his new role Bennett “will be responsible for developing and implementing strategies to fuel business growth and in Middle East and Africa through effective go-to-market modalities”. He will also be spearheading the organisation’s efforts to innovate and earn a competitive position in the region.

Bennet’s appointment is in line with the Husqvarna’s plan to re-define its regional structure and focus more on strategies to grow and flourish in emerging markets, which are a part of the group’s priorities in its strategy for 2025.

Husqvarna’s statement added that having spent two decades working in upper management for companies like Allegion and Ingersoll Rand Security Technologies, Bennett brings with him extensive experience in business performance measurement, strategic product launch and market positioning. Bennett will be instrumental in leading the sales and service teams in winning new business and bringing value to clients by helping them reduce costs, make faster decisions, and improve their efficiency, especially while delivering unique and challenging projects for the market.

Andre Menezes, director of Emerging Markets and Stone Sales and Services, Husqvarna Construction said: “Jeff Bennett is an excellent addition to our regional team. Our group started out in 1689 and has since contributed to the development of the industry with innovation at its core and the passion of our employees at the helm. Having a strong team on board will help us in providing strategic advice to our trusted partners and meet the future demands of the region. The knowledge and experience that Jeff brings further strengthen our leadership team, and I am fully confident that his approach and strategies will lead the company to greater heights of success.”

Commenting on his new role, Bennett, said: “This is absolutely an exciting time for Husqvarna Construction, and I am pleased to have joined the team. Emerging markets continue to provide significant opportunities for our sector. It will be an honour to lead such a talented and wonderful team to focus on assisting clients and implementing the long-term vision of the company.”

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