Global equipment leader to have no direct corporate presence at event as it exhibits through dealer for Germany and Eurasian countries
Zeppelin, the Caterpillar dealer in Germany and 12 other Eurasian countries, is assuming responsibility for the display of Cat construction equipment at Bauma 2022 as the global equipment leader will have no direct corporate presence at the event.
A statement from Cat said that Zeppelin will display its construction equipment, services and solutions at the triennial trade fair in Munich, Germany, which will be held next year from October 24-30. Previously, the two companies had a joint stand at the world’s largest trade fair.
Michael Heidemann, vice chairman of the Management Board at Zeppelin said: “We are proud to present to our customers at Bauma 2022 the latest products from Caterpillar, the world’s leading manufacturer of construction equipment, together with the excellent services provided by Zeppelin. We look forward to personal contacts with our many business partners. Our commitment to Bauma is a clear signal to our customers in Germany, Europe and Eurasia that you can rely on Zeppelin.”
Christophe Pelé, Caterpillar vice president with responsibility for Europe, Africa, the Middle East and Eurasia (EAME), added: “We know the Zeppelin team will create an outstanding experience at the 2022 edition of Bauma. Beyond supporting Zeppelin for the show, Caterpillar is focused on delivering ongoing interactions with customers by expanding its marketing engagements across Europe, Africa, the Middle East and Eurasia, using multiple channels.”