Hiab renews GCC distribution agreement with Thor Middle East
Regional representative of truck-mounted cranes, now part of Al Shirawi Group, expected to use synergies of new owner to support further expansion and customer support
Truck-mounted crane maker Hiab has renewed its distribution agreement with Thor Middle East LLC as its regional importer and distributor in the GCC region.
With the renewal Thor continues to be responsible for sales, parts and service support for the UAE, Bahrain, Kuwait, Oman, Qatar and Saudi Arabia for the Swedish truck-mounted crane maker Hiab, which is part of Cargotec.
Meanwhile, Thor has recently been acquired by Al Shirawi Equipment Co. (Oasis Investment Group), a Dubai, UAE, based conglomerate comprising trading, industrial, distribution, contracting and service industries with 10,000 plus employees.
With the addition of Thor Middle East, Al Shirawi will cement its position as the leading ‘One stop’ solution and service provider to the waste management, construction and transportation sectors building on its already dominant position, said a statement from the company.
Thor Middle East will continue to operate as an independent company while being part of the large Al Shirawi group of companies. The move is expected to give Hiab loader cranes, Multilift demountables, Zepro tail lifts, Jonsered recycling cranes and Loglift forestry cranes more visibility and support across the Middle East.
Henrik Wittgren, regional business manager at Hiab, says: “It is important for Hiab to have a strong local partner in the Middle East that can closely support our end customers. For this reason, we are very happy to continue to work with Thor Middle East and look forward to developing a strong partnership with the Al Shirawi Group.
“During the recent years our products have become more sophisticated with advanced digital solutions and services. The area is slowly changing from basic, non-CE marked product needs to more advanced solutions, including our digital offering. We are convinced that Thor Middle East and Al Shirawi have what it takes to support our customers throughout this journey and continue to develop their competencies further.”
