Construction

JAME launches new heavy duty range

UAE-based Juma Al Majid Establishment (JAME) has launched Hyundai’s new line of heavy duty trucks into the country. Officially launched at Dubai’s Le Meridien Hotel last week, the line-up includes the HD 370S mixer, the HD 370S dump truck and the HD 450L and HD 600L tractor. Hyundai first entered the heavy duty truck segment […]

Hyundai 2012 truck line-up unveiled in Dubai

Harry Choi, vice chairman of Hyundai, and JUMA COO Khaled Issa celebrate launch

UAE-based Juma Al Majid Establishment (JAME) has launched Hyundai’s new line of heavy duty trucks into the country.

Officially launched at Dubai’s Le Meridien Hotel last week, the line-up includes the HD 370S mixer, the HD 370S dump truck and the HD 450L and HD 600L tractor.

Hyundai first entered the heavy duty truck segment in 1998, becoming the best selling trucks in South Korea and have gone to be sold in over 100 countries. According to JAME, the sole distributer of Hyundai Motors in the UAE, the fleet is stronger and more efficient than the South Korean manufacturer’s previous range.

Speaking at the launch, Harry Choi, the vice chairman of Hyundai Motor Company said that the company is aiming to become a top-five truck producer within the next five years.

“We have set the challenging goal of becoming one of the global Top Five by 2016, and to do this we are devoting all of our energy to achieve our objectives through challenging spirit known as Hyundai speed,” said Choi. “With launching this reinforced heavy duty truck in the UAE, it is the first step toward putting it closer to our valued customers.”

JUMA itself has set itself ambitious targets for the highly competitive market in the UAE. COO Khaled Issa said the company had recognized the need for a new strategic approach to our unique market requirements.

“Our aim is simply to become the number one commercial vehicle solution provider of choice,” said Issa.

The HD 370S mixer, the HD 370S Dump truck and the HD 450L and HD 600L tractor, have all been locally adapted following extensive research and local test drives, the two companies confirmed. In terms of development, each model boasts a longer wheel base – increasing by as much as 450mm and 1,060mm. While the changes add comfort for drivers, Hyundai revealed that it also enhances mounting-parts convenience, describing it as “a direct reflection of the needs of local customers”.

To improve durability and load capacity, Hyundai has also reinforced the axle and suspension of the 9? HD 370S Mixer and the 18? HD 370S Dump. All models are powered by Hyundai’s proprietary D6CA41 engine, a unit designed for higher fuel efficiency as well as 410 horsepower and 188 kg/m of torque.

Tamer Al Hakim, general manager of marketing for Hyundai-
UAE at JAME, said the launch will be complemented by a wide-ranging strategic campaign, including a series of test drives for potential customers.

“As the world faces new and more complex challenges, Hyundai has been the front runner in meeting those demands and expanding its marketing network,” said Al Hakim. “The new launch of heavy duty commercial vehicles with its durability, economic efficiency and performance is expected to widely increase our sales force in UAE.”

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