Association of Equipment Manufacturers inducts Snorkel founder into its Hall of Fame

Late Art Moore honoured during AEM’s virtual annual conference for his pioneering innovations and breakthroughs

Art Moore, the founder of global access equipment major Snorkel, has been inducted into the Association of Equipment Manufacturers (AEM) Hall of Fame and honoured as an industry pioneer.

The induction announcement was made during the AEM Annual Conference, held virtually from November 17-20. The digital edition featured several speakers, panels, roundtable discussions and networking events. Interviewed in the announcement video, Sue Moore, Art’s wife, shared the history behind her late husband’s innovations and the founding of Snorkel.

According to a statement from Snorkel, the AEM Hall of Fame spotlights pioneers whose inventions, ideas, leadership and courage have contributed to the industry and the community’s quality of life. The recognition also strives to instill a deeper public understanding and appreciation for the continuing role of the industry in global business success.

Nominees were considered based on their innovation, industry contributions, leadership, corporate citizen and social responsibility. Among many unique ideas developed during Art Moore’s lifetime were firefighting equipment, aluminum booms and hydraulic telescopic designs that helped solve problems critical to the off-road equipment industry.

In 1959, Moore’s development of telescopic firefighting equipment became so integral to the profession that the company name, Snorkel, would become genericised for the equipment throughout the industry.

Yet another innovation was his use of aluminum extrusions on aerial lifts. The unprecedented use of this material revolutionised the industry as it allows better functionality while weighing and costing less than comparable steel models.


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