Masar will see the addition of retail, commercial, cultural and government centres, along with tens of thousands of hotel and residential units in Makkah
Umm Alqura for Development and Construction has announced the launch of Masar, a new destination in Makkah.
In a statement, the developer said that King Abdulaziz Road is the core component of Masar, which will ‘express the comprehensive mobility concept by incorporating multiple routes, including a 3,650m pedestrians route, separating the two directions of the main vehicle route with an 80m width road.
The project will see the addition of retail, commercial, cultural, and government centres and tens of thousands of hotel and residential units in Makkah, the statement added. It will also include other routes, such as the Bus Rapid Transit Network route and the Makkah Metro route.
Umm Alqura for Development and Construction is joint company with investors from the private sector and state-owned investment funds including Public Investment Fund (PIF), Ministry of Finance, Public Pension Agency, the General Organization for Social Insurance, and the General Authority of Awqaf.
The Phase One of Masar is scheduled be inaugurated in 2023 and will include international hotel projects with brands such as Kempinski, Hilton Garden Inn and Taj. These will be the first of the developments within the mega development, the statement said.
According to Umm Alqura, Masar is one of the most important model development projects seeking to serve Makkah residents, visitors, and pilgrims. It strives to fulfil the objectives of the Kingdom’s Vision to increase the number of Umra-pilgrims to 30 million by 2030, while also improving the quality of life for Makkah residents and visitors.
CEO Yasser Abuateek said: “By unveiling the identity of Masar today, we are referring to one of the largest and most significant urban development projects in the region. Its importance lies in its investment and development vision, making it a modern landmark and cultural destination with multiple features.”
“The project is based on an integrated infrastructure system and it strives to enhance the efficiency of services on a quantitative and qualitative level, in addition to developing public and modern transport facilities and methods to develop the main western entrance of Makkah,” remarked Abuateek.
The importance of Masar lies in its position as it will receive 80% of Makkah visitors as well as more than 60% of vehicles arriving from Jeddah, he added.