Exactal says its rebranding to RIB, conducted with a revamp of its product range will clarify the company’s ‘position and messaging to the market’
Exactal says its rebranding to RIB, conducted with a revamp of its product range will clarify the company’s ‘position and messaging to the market’.
In a statement, the company said the CostX estimating platform has been renamed to iTWO costX, while CostX Benchmark is now known as iTWO benchmark.
iTWO refers to RIB Software’s flagship cloud-based platform, which provides the world’s first enterprise cloud technology based on 5D BIM with AI integration for construction industries, RIB explained: “The enterprise platform forms the basis of the MTWO Complete Construction Cloud, within which iTWO costX and iTWO benchmark can be implemented. This rebrand allows our software suite to be aligned more closely to the existing range of RIB products.
“Our company website can now be found at www.rib-international.com. Rebranded product versions of iTWO costX and iTWO benchmark will be made available to clients very soon. Changes to our software range are cosmetic only; users can expect to see different names and colour schemes, but there have been no other alterations made to our products that are known and trusted throughout the world by thousands of users.”
Murray Freeman, CEO RIB Asia Pacific & Exactal Group, noted that the new corporate identity will be reflective of, “our status within the RIB Group and will allow for greater opportunities moving forward. ”
He added: “This change has been driven by a need to consolidate our brand messaging. Our business became a 100 per cent subsidiary of RIB Software SE in early 2018, at which point we chose to continue operating under the Exactal brand to ease any doubts about our future operation and direction.”
“Our enterprise has seen consistent growth and uncovered valuable new opportunities since this acquisition. Since my appointment as CEO of RIB Asia Pacific we have integrated the operations for which I am responsible. As a result, we now believe the time is right to visibly align with RIB Software to better clarify our product range for our global client base and unify branding within the RIB Group.”
Freeman also reiterated that the new brand identity will not “negatively impact any of our valued clients, many of whom are long-term users of our software solutions.”
He further added: “The core values and operating principles of our business have not and will not change; we remain dedicated to the continued evolution of iTWO costX and our broader product suite. We will be working closer than ever with our fellow RIB Group companies and with our customers to help support the Building and Infrastructure industries as they navigate their digital transformation journey.”
Tom Wolf, CEO of RIB Software SE, welcomed the decision for Exactal to align more visibly with parent company RIB Group.
“Exactal has delivered significant value for the RIB Group since acquisition, both in terms of their class-leading software functionality and industry prominence, particularly in the Asia-Pacific region.”
“We are pleased that they will now be known as RIB, and look forward to their long-term contribution to RIB Software’s mission to deliver the next generation of living.”