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Cisco signs multi-million dollar agreement with TRSDC for smart services platform

Cisco will design a Smart Destination services platform and ICT master plan for The Red Sea Project

Cisco has announced that  it has signed a multi-million dollar advisory agreement with The Red Sea Development Company (TRSDC) to design a Smart Destination services platform and ICT master plan for The Red Sea Project.

Under the terms of the agreement, Cisco will design a full portfolio of customised smart services for TRSDC. This will include smart tourism, smart environment, mobility, utilities, public realm, administration and many other interconnected services.

According to a statement from Cisco, the platform will be integral to The Red Sea Project’s ability to offer visitors seamless, ultra-personalised products and services. Moreover, an extensive environmental monitoring, simulation and management network will help protect the natural ecosystems in the region for future generations, it added.

John Pagano, CEO of TRSDC, said: “Visitors to the Red Sea Project will enjoy a seamless personalised experience from the moment they arrive, to the moment they leave – an experience that will be enabled through the intelligent application of technology.”

“Delivering on this simple objective requires an extraordinary amalgamation of talent and technology to bring it to life. We are delighted to be working in collaboration with Cisco to help us identify and integrate the right technologies to deliver a unique user experience throughout the destination while preserving its stunning natural beauty for generations to come,” he added.

Cisco added that it will design a state-of-the-art intelligent network, data centres and platforms to meet the needs and requirements of discerning visitors, and destination-wide systems to measure and monitor environmental markers.

Salman Faqeeh, managing director for Cisco Saudi Arabia, added: “Our capabilities and vast experience in building Smart Cities and enabling them with technology will be fully devoted to the success of this project. At Cisco we strive to meet the ever-evolving needs of our customers. We are obsessed with our customers’ success and through the application of the full spectrum of our expertise we can achieve extraordinary things together.”

Cisco will also develop business and operating models that will ensure that TRSDC extracts the full value from its investment in technology, the company said.

Adele Trombetta, vice president of Cisco Customer Experience in Middle East and Africa, said that this will be a lighthouse project for others in the region seeking to leverage technology to enhance the lives and experiences of visitors and residents in the Kingdom.

“Supporting the Smart Destination services will be an intricate and future-proof intelligent network that can help The Red Sea Project grow to its full potential and continue to innovate and build on the latest trends in technology,” she concluded.

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