Genie opens new Middle East distribution centre in Dubai

Located on the premises of third-party logistics providers WWS in JAFZA, the new facility will speed up delivery and response time to customers’ requirements

Global powered access major Genie has opened its first distribution centre in the Middle East located in Dubai’s Jebel Ali Free Zone (JAFZA).

The Terex AWP brand said the move was aimed to support the needs of its aerial access equipment customers in the region. A statement from Genie said the new distribution facility, which is on the premises of third-party logistics providers Wallenius Wilhelmsen Solutions (WWS), will hold a broad selection of Genie boom lifts and scissor lifts in order to respond quickly to customers’ critical business requirements.

Sharbel Kordahi, MD, Terex Equipment Middle East (TEME), and Genie sales director for Middle East, South Africa, Russia and CIS, Terex AWP, said: “The market is evolving and our customers have been finding that they are increasingly challenged by orders for projects that demand delivery at short notice. Addressing the need to ensure fast deliveries to better support our customers’ urgent requests, this new facility will help us respond more quickly, getting them the equipment they need when they need it. Customers can also rest assured that this will not change their existing order process.”

The statement added that the new Genie distribution centre will also handle pre-delivery inspections (PDI) and the fitting services to address the specific needs of Middle East customers, just as other Terex AWP facilities around the world do.

“This distribution centre is geared to the specific needs of customers in the Middle East, and as such, the main focus will be on considerably speeding up the delivery of critical and one-shot orders. At the same time, our distributors will continue to maintain their own stocks of Genie equipment on their own premises to ensure the best response possible to all customers throughout the region,” said Kordahi.

“We chose WWS as our logistics and solutions provider for this new distribution centre because they proved particularly well-suited to our specific requirements. In addition to their extensive experience in the industry, as well as the space required to stock a sufficiently large number of Genie units, they are also ideally located for inbound and outbound freight to the UAE, Saudi Arabia, Oman and other countries in the region. We are confident that can we count on WWS to help deliver the results that our customers’ business success relies on.”

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