Machinery

JCB to showcase generators at Middle East Electricity

JCB Power Products to debut at Dubai exhibition on the back of Middle East expansion in response to rapid demand growth

JCB Power Products will make its debut at the Middle East Electricity (MEE) exhibition in Dubai next month, in a move that the company says is based off a 30% increase in sales over the last three years.

A statement from JCB said the demand for power generators has been growing steadily throughout the Middle East, and the company has been working closely with large contractors and rental outfits, such as Rental Solutions and Services in the UAE, who have already taken more than 700 JCB generators to build their rental business.

At MEE, which runs from March 5-7 at the Dubai World Trade Centre, JCB will demonstrate its “broad portfolio of products”, with generators from 8-2,750kVA alongside a range of lighting towers at Stand S2.C19. The company said its generators can be supplied with a variety of engines, including the JCB Dieselmax, to suit individual requirements of customer, who will also be supported by “market-leading levels of support from JCB’s 13 world-class power dealers in the territory”, as well as support from the JCB Middle East office and parts distribution facility in Dubai and JCB’s UK headquarters.

Adam Holland, MD, JCB Power Products, said: “The Middle East Electricity exhibition is a brilliant platform for JCB to meet many potential new customers from across the Middle East, as well as neighbouring regions. We have some exciting new products to showcase to the region and we will be launching these on the stand in March.”

As regulations for back-up power become more stringent, rental companies and contractors are looking to leading manufacturers to provide the next generation of both prime and emergency standby power generation equipment. There has been major expansion in the rental industry to support growing infrastructure developments throughout the Middle East, along with an expansion in event support.

Adam Snelson, general sales manager, JCB Power Products, said: “Our flagship QS generator range has had fantastic success around the world, particularly in the Middle East and Africa. We’ve seen sets powered by the JCB 4-cylinder and 6-cylinder ranges double in sales over the last two years.

“We continue to see repeat business from customers in many sectors who are choosing the QS models to supply the power for both prime and standby solutions. What sets this range apart is the robust and durable design and the JCB engine. Not only are these engines built to perform, our dealers are very familiar with the engine range, which makes service and support efficient, while spare parts are readily available through our many parts distribution centres.”

Product support remains a key selling point for JCB Power Products, he adds, with JCB’s LiveLink telematics system supplied as an option on all generators, allowing customers to remotely manage and monitor their power generation equipment.

The Middle East Electricity exhibition brings together the world’s leading manufacturers, global experts, governments, contractors and project managers to drive efficiency and cost-effective use of power generation equipment.

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