JLG sells 73 boom lifts to Access Hire Middle East
Purchase part of Australian-owned rental biggie’s $500m investment in Middle East branch
JLG has supplied 73 boom lifts to Access Hire Middle East, with a further 34 on order that will be available for rent from the rental operator’s location in Dubai.
The purchase of JLG equipment by the wholly-owned subsidiary of Access Group Australia (wAGA) comes as part of the group’s expansion in the Middle East, which saw it announce an investment of over $500m in May for the development of its Middle East branch. Estimating an investment of 5,000 machines, Access Hire Middle East will deliver its integrated products and services to major projects in the construction and maintenance sector.
John Jones, group CEO, Access Group Australia, said: “Access Hire Middle East LLC consider JLG as a long-standing strategic partner as well as one of the most established suppliers in the industry. The quality of their product provides the highest level of safety and reliability that has been defined by the culture of JLG and its employees. Over many years, they have been extremely passionate and have taken extreme ownership of ensuring the product is sustainable in excess of the 10- to 15-year mark.
“The true test of equipment is its cost of ownership, its breakdown frequency and the overall equity retained in the equipment for resale. I think that working not only in Australia but in the Middle East is a true test of any piece of equipment working in remote, isolated areas with extreme heat, which measures their ability to maintain support for the product in parts, logistics, efficiency, attitude and urgency.”
Jones added that JLG’s established brand and product reputation also allows for consistent value for trade-ins and ease of export to developing markets. Explaining Access Hire’s decision to purchase the JLG machines, he pointed to the powered access specialist’s ability to maintain its standards instead of “re-engineering their products to a lower standard of quality to compete with new competitors in the market”.
