Emaar Hospitality enters Sub-Saharan Africa with Togo hotel rebrand

Emaar hospitality unit partners with Kalyan Group to rebrand well-known property in Lomé

Emaar Hospitality Group, the hospitality and leisure business arm of Emaar Properties, has announced its expansion into Sub-Saharan Africa with the launch of a partnership with Kalyan Group in Togo.

The hospitality unit has partnered with Kalyan Group to rebrand a property in Togo under its lifestyle hotel and serviced apartment brand, Address Hotels + Resorts, the company said in a statement. Togo is the sixth international destination for the hotel brand, which has upcoming projects in Saudi Arabia, Egypt, Turkey, Bahrain and the Maldives, in addition to several new openings in the UAE.

The new hotel project – Address Hotel 2 Février Lomé Togo – is a 30-storey tower that is 102 metres high and was established in 1980. It was originally known as Hotel 2 Février and was regarded as a historic landmark for the country.

Located 7km away from Lomé-Tokoin International Airport, the rebranded and refurbished hotel will offer a ‘more personal and engaging experience to guests in a premium lifestyle environment’, Emaar Hospitality said in a statement.

The management agreement was signed by Olivier Harnisch, CEO of Emaar Hospitality Group, and Ashok Gupta, CEO of Kalyan Hospitality Development Togo SAU, and founder and CEO of Kalyan Group, which owns the hotel.

“Our management agreement to operate Address Hotel 2 Février Lomé Togo is a significant landmark in our expansion to Sub-Saharan Africa. We thank Ashok Gupta, the Founder & CEO of Kalyan Group and the Togolese government for their support and opportunity to operate our first hotel and serviced residence project in Togo, a fascinating country with strong growth prospects,” said Harnisch.

“Togo is also strengthening its tourism sector with the goal of increasing the share of the industry from 2% to 7% by 2020 and investing infrastructure upgrades and boosting the industrial sector.”

Set to open shortly, the new hotel will feature 256 rooms and suites and 64 serviced apartments, as well as an array of themed restaurants, meeting venues and other attractions. Amenities at the hotel include banquet halls, an outdoor swimming pool, a modern business centre and a fully equipped gymnasium and spa, amongst others.

“A truly historic hotel that also serves as Togo’s landmark, Address Hotel 2 Février Lomé Togo is envisaged to bring a new dimension to hospitality services through our management agreement with Emaar Hospitality Group,” said Ashok Gupta.

“Address Hotels + Resorts has demonstrated clear industry leadership through its committed approach to enriching the guest experience. Address Hotel 2 Février Lomé Togo will add to the pride of Togo and serve as a referral point for the hotel industry.”



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