Pidilite MEA to target commercial flooring in the GCC
New partnership with Stauf Klebstoffwerk to sell solutions under Pidilite umbrella
Pidilite MEA Chemicals has formally announced a partnership with Stauf Klebstoffwerk, one of the leaders in adhesive technology in Europe and North America, to strengthen its presence in the commercial flooring business in the Middle East.
Pidilite MEA Chemicals, which is part of one of Asia’s largest adhesives and construction chemicals companies Pidilite Group, has had a significant presence in Middle East since 2003 through its adhesive, construction chemical and Industrial products businesses. It explained in a statement that the partnership with Stauf Klebstoffwerk expands its portfolio while making it convenient for customers to access a wide range of solutions for their needs under the Pidilite umbrella.
The commercial flooring offering is resilient flooring which requires soft cover with self-leveling compound and adhesive, said Pidilite MEA Chemicals, adding that, as part of partnership, it will produce self-leveling compound primers at its Dubai facility in collaboration with Stauf. It will also import adhesives for various applications from Germany.
“Pidilite’s edge comes from it’s deep understanding and connect with the consumers,” said Bharat Puri, managing director, Pidilite Industries. “ Through this alliance, we will be introducing a wide range of technically strong commercial flooring solutions from Europe and North America. The users will surely benefit from more choice, easy availability through Pidilite’s strong distribution and strong technical support as well as after sales service.”
Volker Stauf, managing director, Stauf Klebstoffwerk, added: “We believe that this partnership will be long and sustained one. Pidilite has an established brand image. There is an excellent value match between Pidilite and Stauf to meet the future needs of customers for quality products. The company’s core competence lies in innovation in both technology and R&D, and providing effective training to the applicants.”
