SSAB believes there is a need to educate end-consumers on the benefits of high-strength steel
SSAB’s recent first technical seminar for Tipper and Trailer highlighted the benefits of using high strength steel and achieving the low weight-high payload balance.
SSAB, a leading manufacturer of highly specialised high strength steel products for global markets, said it intended to taka an industry lead in addressing end-users concerns and queries at a technical seminar organised at Dubai Novotel Al Barsha at the end of October. The event, which targeted end-users for the first time, introduced SSAB’s flagship product lines, Hardox Wear Plate and Strenx performance steel, while touching upon benefits of high strength steel and sharing customer success stories
“SSAB has always had a strong end-user focus. And we have been sensing a need gap in the market to address end-user concerns as well as educate them on the benefits of using high strength steel in superstructures. The technical seminar had detailed discussions on the advantages of upgrading fleets and how SSAB can help end-users achieve the same benefits with lighter but stronger steel, leading to low fuel consumption and higher payload capacities,” said Ozgur Yalcin, Area Sales Manager, SSAB Middle East.
The half-day event began with an introduction to SSAB’s special steels product lines – Hardox Wear Plate and Strenx Performance steel. SSAB Technical Support Manager Middle East, Joseph Elias, and Pierre Bergsten, Production Efficiency Specialist, spearheaded the presentations. The seminar further provided end-users with insights into modern structural design trends and suitability of SSAB steel for such projects. Attendees also learnt about the latest compliance standards for steel and manufacturing, while SSAB highlighted its full compliance with existing regulations and environmental concerns. In addition, existing end-users shared their own journey and success with using SSAB steel.
“We wanted it to be an engaging event along with being educational. I think the calculation models we shared were very inspiring for our end-users and enabled them to understand the real-time benefits of SSAB steel for their specific business,” added Ozgur Yalcin.
Further demonstrating SSAB’s focus on quality and customer relationships, and their strong technical, sales and marketing support, attendees got a preview of SSAB’s brand programmes – Hardox In My Body and My Inner Strenx.