Armstrong launches digital marketing platform
Solutions to be presented in “unprecedented” manner
Ceiling and flooring provider, Armstrong has introduced a digital promotion campaign for the newly launched Armstrong Atelier.
The online platform includes a digital flip book and the Atelier 360 Degree website, both designed to visually showcase the potential of the Atelier service.
The digital platforms include project videos and downloadable brochures for the new island and metal products.
Designed to take the relationship between architects, designers and building interior solutions providers “to unprecedented levels”, the Atelier concept was launched in September at the UK’s 100% Design exhibition.
Armstrong describes the concept as: “Atelier comprises a specially identified and recruited team of CAD designers, project managers and technical sales representatives providing customised ceiling and wall solutions for the most challenging of creative and technical briefs.”
“The Atelier interface promises to engineer designers’ creative vision, and since it has been fine tuned with the help of architects in the UK, France and Benelux over almost two years, it already has a number of flagship case studies under its belt.”
The Atelier digital flipbook can be accessed via the 360 Degree website, at: www.armstrong-atelier.eu
