Doosan eyes rivalry with Caterpillar and Komatsu

Regional director pledges to drive equipment dealer into the top three in terms of market share by 2015

Doosan Infracrore regional director Gaby Rhayem has pledged to drive market share across the company’s regional operations, to a level that will compete with Caterpillar and Komatsu.

Seizing on the benefits posed by its Korean heritage, Doosan aims to be a top three dealer by 2015, with staggered progress taking the company from top 10 to top five during 2012. Since 2011, the dealer has already jumped 12 places.

“The company has a big vision and we have a forecast,” stated Rhayem.

“We are talking to management about our targets and plans at the start of each business year. We talk to our distributors in each region, based on the projects we read about, and they give us feedback on the volume of the market and our business and unit directors will see how much share we can take of that,” he added, also revealing the wider Doosan Group reported profits of US $32 billion in 2011.

The UAE is the second largest investment destination for South Korea and its largest importer in the GCC. Only weeks into Q2 2012, trade values are predicted to surpass last year’s US$20 billion.

“We are very realistic. There is something to learn from the technology and IT business. A couple of years ago, everybody wanted to buy Japanese products and American. You look today and it’s LG and Samsung, the Korean firms who are number one,” he concludes.

The full interview with Gaby Rhayem will be featured in June issue of The Big Project. 

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