Construction

RAK Ceramics wins innovation award

Firm scoops award for RAKSLIM tile at Kingfisher’s Suppliers’ ceremony, Hong Kong

RAK Ceramics won an innovation award for its 4.5mm thick tile RAKSLIM at the Kingfisher’s Suppliers’ ceremony, in Hong Kong.

The tiles have higher-than-normal breaking and rupture points and can be transported easier due to their size. The award comes only weeks after the company embarked on a strategy to boost brand awareness in Africa.

RAK Ceramics showcased a portfolio of ceramic tiles, sanitary ware, paints and water- saving products at the 8th International Building Construction & Water Exhibition in Accra, Ghana.

“Our attendance at the exhibition was a strategy to boost brand awareness in the established and developing markets alike. Exhibitions also act as a catalyst to meet potential quality distributors who can do justice to the RAK Ceramics brand by marketing the products into the various untapped African territories,” said deputy CEO Abdalla Massaad.

Massaad reported heightened interest in environmentally-friendly products such as the Kludi RAK water-saving system for taps.

“RAK Ceramics’ participation at the Ghana Exhibition is part of a strategy to boost brand awareness in the region. We believe that Nigeria has huge potential and we are closely monitoring the market to expand our presence in the region,” added Massaad

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